[Remote] Senior Associate, Paid Media Strategy

Note: The job is a remote job and is open to candidates in USA. Ruder Finn is seeking a motivated and detail-oriented Senior Associate, Paid Media Strategy to join our growing Digital practice. In this role, you will support the planning, setup, and execution of paid social campaigns across a range of performance-driven client programs, working across healthcare and consumer brands.

Responsibilities

• Support the set up and launch of paid social campaigns across platforms such as Meta (required), with exposure to other platforms such as LinkedIn, TikTok, YouTube, and more
• Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams
• Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance
• Support building UTM tracking links for integrated campaigns
• Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4)
• Support reporting deliverables, data pulls, and reporting insights
• Maintains awareness of industry trends and impact to client & assigned accounts
• Assist in conducting competitive and category-specific research
• Contribute to campaign planning discussions
• Collaborate with cross-functional teams/team members to support integrated campaign execution
• Participate in client meetings and internal status calls, with opportunities to grow client-facing skills

Skills

• 1-2 years of experience in paid social or digital marketing
• Hands-on experience with Meta Ads Manager required, familiarity with other social ad managers a plus
• Working knowledge of GA4 and UTMs a plus
• Strong analytical mindset with proficiency in Microsoft Excel
• Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)
• Comfortable managing multiple tasks across accounts in fast-paced environment
• Curious and eager to learn with strong problem-solving skills
• Great energy, and curiosity to do and learn new things to support agency growth and offerings
• Detail-oriented, organized, and dedicated
• Bachelor's degree in marketing, digital/integrated marketing, advertising or related field

Benefits

• Health, Dental, Vision, company paid Life Insurance
• Flexible Spending Account
• 401k (match) plan
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings

Company Overview