Coordinator, Merchandise
The Los Angeles Football Club (LAFC) is an MLS soccer club dedicated to delivering an unrivaled experience for fans. The Coordinator, Merchandise supports the planning, development, and execution of official club merchandise and retail initiatives, working cross-functionally to drive fan engagement and revenue growth.
Responsibilities
- Assist in the planning and development of LAFC branded merchandise, including but not limited to apparel, headwear, and accessories across men, women and youth categories
- Coordinate product timelines from concept through production and retail launch
- Maintain production calendars, launch schedules, and promotional plans
- Track and coordinate sample approvals, revisions, and final production deliverables with vendors and partners
- Assist in providing feedback and/or approvals to league licensed vendors
- Ensure merchandise aligns with club brand standards and abides by league licensing requirements
- Coordinate communication with merchandise vendors, licensees, manufacturers, and MLS consumer products team
- Coordinate communication with in-venue retail store general manager
- Coordinate communication with ecommerce retail management team
- Support special edition merchandise launches tied to club milestones, collaborations, or tournaments when applicable
- Coordinate with the club marketing, creative, and digital teams to support merchandise campaigns, promotional materials, and special launch events
- Assist in preparing merchandise and sourcing models/locations for photoshoots, marketing activations, and promotional content
- Ensure visual merchandising aligns with promotions/campaigns and brand standards for matchdays and special events
- Assist with creating product storytelling and merchandising presentations for internal teams
- Assist with merchandise activations at matchdays, club events, and community initiatives
- Coordinate logistics and planning for merchandise pop-ups, fan experiences, and retail promotions
- Assist with inventory tracking, internal order allocation, and product distribution across retail channels
- Maintain, monitor, and compile accurate merchandise records, sales performance, product databases, and reporting tools
- Support cross-departmental coordination to ensure timely product launches and internal order requests
- Assist with budgeting documentation, invoices, expenses, and merchandise reporting
- Other duties as assigned by Supervisor/Management
Skills
- Bachelor's degree in Marketing, Business, Fashion or Design, Sports Management, or related field required
- At least 1 year of experience in retail operations, merchandising, or customer service/hospitality
- Strong organizational and project management skills
- Ability to manage multiple projects and timelines simultaneously
- Excellent communication and collaboration skills
- Experience working in Adobe suite (Photoshop, InDesign, Premiere, etc)
- Experience working in Google suite (Sheets, Docs, Drive, etc)
- Experience working in Microsoft Office suite (Word, Excel, etc)
- Must be comfortable working in various work environments, such as office environments, retail locations, and event spaces
- Must have reliable transportation to commute and transport inventory to various work locations throughout Southern California at any given notice
- Must be able to lift up to 50 lbs without assistance and stand/walk for long period of time
- Flexible schedule with the ability to work nights, weekends, matchdays and holidays as the event calendar requires
- Prior experience in sports, lifestyle, design, fashion/streetwear apparel preferred
- Experience with photography and/or videography production, shooting, and editing preferred
- Prior experience planning, producing, and executing small events preferred
- Strong knowledge of Los Angeles culture and history
- Familiarity with merchandise licensing and product development cycles preferred
- Prior experience with inventory systems, retail reporting tools, or merchandising software preferred
- Passion for global football, sports culture, and the LAFC brand
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