CRM Associate (Lifecycle) – Casino

Fanatics is a leading company in the online gaming industry, and they are seeking a CRM Associate (Lifecycle) to execute lifecycle communications across their CRM ecosystem. This role focuses on supporting Early Life initiatives and delivering multi-channel campaigns while ensuring compliance and quality in execution.

Responsibilities

• Build, configure and deploy lifecycle communications across email, push, in-app messaging and in-app placements using Xtremepush (XP)
• Execute Early Life campaigns aligned to commercial priorities and KPIs
• Support wider lifecycle campaign builds across multiple customer stages
• Deliver cohesive omni-channel journeys by coordinating messaging across CRM channels and in-app placements
• Support in-app content placement and merchandising in partnership with Product and Commercial teams
• Manage end-to-end execution from build through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation
• Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals
• Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics stakeholders to deliver campaigns on time and to standard
• Own campaign QA, validating content accuracy, personalisation, segmentation, links and delivery logic across all touchpoints
• Ensure campaigns meet CRM standards, brand guidelines and regulatory requirements prior to launch
• Monitor launches for key lifecycle moments and escalate risks or issues as needed
• Maintain CRM templates, QA checklists and build standards to support consistent and reliable execution
• Monitor campaign delivery and performance metrics, identifying issues, trends and optimisation opportunities
• Apply insights to improve execution across timing, segmentation and channel mix
• Support experimentation and incremental optimisation initiatives
• Build and validate customer segments aligned to lifecycle stage and commercial objectives
• Partner with Data & Analytics teams to ensure accurate campaign setup and targeting
• Contribute to improvements in CRM processes, tooling and execution quality based on performance insights and delivery learnings

Skills

• 1–3+ years' hands-on experience in CRM, lifecycle marketing or customer communications
• Proven experience executing multi-channel campaigns across email, push and in-app
• Experience with CRM or customer engagement platforms (XP strongly preferred)
• Experience building and validating audience segments using permissions, targeting rules and lifecycle logic
• Strong analytical mindset with confidence working with customer data and performance outputs
• Strong attention to detail and confidence owning QA and execution standards
• Comfortable working in a fast-paced, commercially driven environment
• Strong communication and cross-functional collaboration skills
• Experience with iGaming CRM tools and bonusing platforms
• Experience supporting Early Life, onboarding, or retention-focused programs
• Experience in regulated or highly governed environments
• Familiarity with agile or squad-based delivery models
• Background in high-growth or scale-up organizations

Benefits

• Medical
• Dental
• Vision
• 401K
• Paid time off
• GymPass
• Pet Insurance
• Family Care Benefits
• Free Shipt deliveries
• $500 to set up your home office

Company Overview