Marketing Specialist - Email & Digital Marketing Campaigns

About the position Great Gray is looking to add a Marketing Specialist to our Marketing team. In this role, you will be responsible for developing and executing email marketing campaigns and broader digital marketing initiatives that drive brand awareness, client engagement, and lead generation. You will work cross-functionally with Sales, Product, and Client Service teams to create compelling content and data-driven campaigns that support Great Gray’s continued growth in the retirement services industry. Location This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote. Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.

Responsibilities

• Design, build, and deploy email marketing campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including audience segmentation, A/B testing, and performance analysis
• Develop and manage multi-channel digital marketing campaigns across email, paid media, social media, and display advertising to drive engagement and lead generation
• Collaborate with content and design teams to create compelling marketing assets, including landing pages, email templates, digital ads, and promotional materials
• Monitor, analyze, and report on campaign performance metrics (open rates, click-through rates, conversions, pipeline influence), using data insights to continuously optimize campaign effectiveness
• Maintain and grow the marketing database, ensuring list hygiene, accurate segmentation, and compliance with CAN-SPAM and other applicable regulations
• Support the development of marketing automation workflows and lead nurturing programs to move prospects through the sales funnel
• Partner with Sales Operations and Revenue Operations teams to align marketing campaigns with pipeline goals and ensure seamless lead handoff processes
• Contribute to SEO/SEM strategies and coordinate with external agencies or vendors as needed to execute digital advertising campaigns
• Stay current on digital marketing trends, tools, and best practices, particularly within financial services and B2B marketing
• Complete other related duties as assigned

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required
• 3-5 years of experience in digital marketing, with a strong emphasis on email marketing campaign development and execution
• Demonstrated proficiency with marketing automation and CRM platforms, preferably Salesforce Marketing Cloud (MCAE Certification a plus)
• Hands-on experience with email campaign management, including list segmentation, workflow automation, A/B testing, and performance reporting
• Experience managing paid digital campaigns across Google Ads, LinkedIn, or other digital advertising platforms
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimizations
• Familiarity with HTML/CSS for email template editing and basic web content management systems (CMS)
• Knowledge of CAN-SPAM, GDPR, and email marketing compliance requirements
• Experience working in a B2B environment, preferably within financial services, fintech, or a technology company serving institutional clients
• Excellent written and verbal communication skills with the ability to craft clear, compelling marketing copy
• Proven ability to manage multiple projects simultaneously in a fast-paced environment and meet deadlines
• Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration

Benefits

• Be an integral part of a high-growth organization!
• Competitive compensation package
• Group medical, dental and vision insurance
• Employer-paid life and disability insurance
• Annual well-being stipend
• Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement

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