App Networks Media Manager
Title: App Networks Media Manager Location: New York United States Job Schedule: Full time Regular or Temporary: Regular Job Description: Fanatics Betting & Gaming is seeking a App Networks Media Manager to play a key role in managing and optimizing performance marketing efforts across App Networks and other digital channels. This individual will support campaign execution, creative trafficking, reporting, and optimization efforts that drive efficient customer acquisition for the Fanatics Sportsbook app. The ideal candidate is detail-oriented, analytical, and eager to get hands-on with campaign operations - while also bringing a strategic mindset to testing, performance analysis, and budget recommendations. This role is perfect for a data-driven marketer who thrives in a fast-paced environment and is passionate about mobile marketing and the sports industry.
Responsibilities
- Assist in the execution and optimization of digital acquisition campaigns across digital media channels.
- Lead creative trafficking and asset management processes with internal and external partners to ensure timely and accurate delivery.
- Support daily, weekly, and monthly performance reporting, analyzing KPIs to identify trends, insights, and optimization opportunities.
Partner closely with the Media Manager on budget pacing, forecasting, and spend recommendations.
- Collaborate with internal teams to drive alignment on campaign goals, testing, and measurement.
- Work with third-party vendors and platforms to ensure campaign efficiency and proper attribution.
- Maintain accuracy in campaign setup and tracking using Appsflyer and other MMP tools.
- Conduct A/B testing across creatives and audiences to improve CPA's and drive incremental performance gains.
Qualifications
- 2-4 years of experience in digital media buying, user acquisition, or performance marketing. Understanding of mobile app acquisition a plus
- Solid analytical skills with the ability to interpret campaign data and make actionable recommendations.
- Proficiency with Google Sheets (formulas, pivot tables, data manipulation).
- Programmatic media experience or exposure to DSPs (The Trade Desk, Yahoo, etc.) is a plus.
- Detail-oriented, organized, and comfortable working across multiple campaigns and partners simultaneously.
- Passion for sports, gaming, or the Fanatics brand is a plus.
About You You're someone who enjoys blending analysis with execution - equally comfortable trafficking creative assets as you are analyzing campaign performance and identifying optimizations. You bring a growth mindset, curiosity about mobile marketing, and a collaborative spirit to help scale Fanatics Sportsbook's acquisition efforts. Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $90,000 to $120,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. Remote employee may also be eligible for a home office setup stipend. Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE-a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process. Apply tot his job Apply To this Job