Strategist, Commerce Media | CPG- Walmart, Target, Instacart, & Kroger

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As the Strategist, Commerce Media you will:

• Campaign Management:
• Build, drive and optimize successful Search + DSP Retail Media (Walmart, Kroger, Target, Instacart, and more) marketing campaigns within the commerce media ecosystem to meet and exceed goals for a full roster of eCommerce clients.
• Proactively and independently develop sophisticated omnichannel commerce media strategies to drive success tailored to each client’s unique goals and challenges
• Maintain expert-level knowledge of relevant commerce media platform(s) applicable for book of business and proactively educate clients on program updates and benefits as they occur
• Maintain annual certifications for relevant commerce media platforms applicable for book of business
• Performance Tracking & Optimization:
• Proactively and independently assess and diagnose omnichannel opportunities for improvement, and effectively implement changes that will ensure sustainable achievement of growth, retention, and profitability targets of your clients
• Identify new marketing opportunities and methods to repurpose existing strategy to optimize brands’ awareness and drive sales volume; even on other commerce media platforms
• Achieve Same Store Growth targets of clients you manage or support
• Data Analysis & Reporting:
• Communicate omnichannel strategy behind your clients’ KPIs by confidently interpreting trends, leveraging cross-channel data/insights, and making recommendations based on digital marketing analytics and the broader commerce media landscape
• Collaboration:
• Exemplify innovative thought leadership both within your respective vertical/channel and broader commerce media landscape, advance agency best practices, and contribute insights internally and externally
• Actively coach, mentor, and delegate tasks and responsibilities to junior members on joint accounts where you serve as lead with successful execution
• Client Communication:
• Foster rapport with top tier clients on the phone, over email, and in person (as needed) to cultivate a strong working relationship with clients and partners.
• Ability to intuitively and successfully tailor client-facing communication and presentations based on audience, client personality, internal/external goals, and client’s holistic business objectives
• Drive forward client relationships striving for Client Satisfaction score of 9 or above and Client Retention of 95% of above Professional Qualifications:
• 5-7 years of experience in commerce media, paid eCommerce, senior media planning roles with a proven track record of executing successful campaigns with monthly budgets of $100k+
• Experience with commerce media platforms such as Walmart, Criteo, Kroger etc.
• Skai, Analytic Index, and Helium10 experience preferred
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Microsoft Excel and PowerPoint
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams. The hiring salary range for this role is $80,000 - $100,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. FLSA Classification: Exempt We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, c

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