CRM Marketing & Automation Specialist

WHO WE ARE EJT Education Group provides Black educators with the coaching, content, curriculum, and community necessary to grow six and seven figure education consulting businesses. WHY WE DO WHAT WE DO We do this work because we are passionate about school leadership, equity, and supporting Black educators to build their wealth. POSITION OVERVIEW EJT Education Group is hiring a CRM Marketing & Automation Specialist. The CRM Marketing & Automation Specialist is responsible for the hands-on execution of marketing campaigns and lead management workflows inside the company’s CRM platform (GoHighLevel). This role ensures that marketing strategy is translated into high-performing technical builds that support top-of-funnel lead generation, nurture sequences, and the sales pipeline. This is a primarily tactical role with a strong focus on marketing automation, campaign deployment, CRM pipeline management, and performance tracking. The ideal candidate is both detail-oriented and systems-minded, with the ability to recommend the most effective technical approach to bring marketing funnels to life.

Key Responsibilities

CRM & Marketing Automation Execution

• Build, launch, and maintain funnels, workflows, and automation inside GoHighLevel
• Configure forms, landing pages, triggers, campaigns, and pipeline stages
• Implement email and SMS campaigns using provided strategy, messaging, and assets
• Set up lead routing, tagging, segmentation, and scoring to support marketing and sales efforts
• Ensure all automations are tested, QA’d, and deployed accurately

Campaign & Lead Management

• Manage the CRM components of top-of-funnel marketing campaigns
• Connect lead sources (ads, landing pages, website, and integrations) into the CRM
• Monitor and optimize lead flow from capture through handoff to sales
• Maintain and improve nurture sequences to increase conversion rates
• Support the execution of product launches and promotional campaigns

Sales Pipeline & Process Support

• Build and maintain pipelines that reflect the company’s sales process
• Automate task assignments, follow-ups, and internal notifications
• Ensure accurate tracking of opportunities, customer journeys, and conversion points

Data, Reporting & Optimization

• Track and report on campaign performance (opens, clicks, conversions, lead movement)
• Maintain CRM data hygiene and list health
• Identify workflow issues and performance gaps and recommend improvements
• Create and maintain simple dashboards and reporting views

Technical Strategy (Light – 10–15%)

• Recommend the most effective and scalable way to build funnels and automations
• Identify opportunities to improve efficiency through better system configuration
• Research and test new automation features and integrations

Job Qualifications

• Minimum of 2 years of hands-on experience building and managing CRM or marketing automation systems
• Demonstrated experience with GoHighLevel (required)
• Experience executing email and/or SMS marketing campaigns within a CRM
• Strong understanding of:
• Automation workflows and triggers
• Pipeline management
• Lead lifecycle and segmentation
• Ability to translate marketing plans into technical builds
• Strong QA and troubleshooting skills
• Excellent organizational and project management ability
• Comfortable working in a fast-paced, collaborative remote environment
• Experience supporting lead generation and product launch campaigns
• Familiarity with marketing analytics and conversion tracking
• Experience integrating third-party tools via native integrations, Zapier, or webhooks

Key Deliverable Outcomes (First 6–12 Months)

• Our marketing campaigns are deployed accurately and on schedule.
• Our lead flow through the CRM is seamless and measurable.
• Our sales pipeline automation reduces manual work and increases follow-up consistency.
• Our nurture sequences are functioning and improving conversion rates.
• Our CRM data is clean, organized, and actionable.

Our Ideal Candidate Has These Attributes:

• Systems thinker and problem solver
• Detail-oriented and execution-focused
• Highly organized and deadline-driven
• Data-aware and results-oriented
• Collaborative and proactive communicator

COMPENSATION & DETAILS This position is a Full time, W-2 employee. The salary range for the position is $65-80K depending on experience. ● You’ll work remote primarily and have complete location independence within the United States; prefer those in CST or EST time zones ● Must be willing and able to attend 2-3 in person meetings annually ● You will need to be available during Monday-Friday 9-5 pm EST ● Must have own computer and reliable access to Wi-Fi, internet, headset, and phone. You would receive the following benefits: ● Paid Time Off ● Sick Time ● Paid Federal Holidays ● 3 weeks of paid Spring/Winter breaks (5 days in April, 2 weeks in December) ● Health insurance reimbursement (up to $350/month individual, $450/month family) ● 401(k) with up to 3% employer match after 1 year Pay: $65,000.00 - $80,000.00 per year Benefits:

• 401(k)
• 401(k) matching
• Paid time off

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