Senior Vice President - Regional Sales - West

Description ValpakClipp is seeking a dynamic Senior Vice President, Regional Sales, to lead our high-performing sales organization across the West/Central region. This role oversees several of our most strategic markets, including key territories in California (Los Angeles, San Francisco, San Diego, Sacramento), Washington (Seattle), Oregon (Portland, Medford), Utah (Salt Lake City), Nevada (Las Vegas), Texas (Houston, Dallas/Fort Worth, Austin), and Oklahoma (Oklahoma City, Tulsa). As the Senior Vice President, Regional Sales, you will be instrumental in driving revenue growth and expanding market share within assigned regions. This role requires a hands-on, field-oriented leader who leads a high-performing sales organization while balancing strategic vision with disciplined execution. This pivotal role involves strategic budget planning, effective P/L management, and direct contribution to the company’s overarching financial objectives. Essential Duties and Responsibilities are centered around performance, collaboration, and leadership. Performance:

• Inspire, mentor, and motivate the salesforce to achieve growth and profit objectives.
• Oversee talent acquisition, in-market training, professional development, and performance management of the sales team.
• Utilize data-driven insights to fuel new account growth, minimize churn, expand customer spend, and optimize funded lead conversion rates.
• Maintain a deep understanding of the competitive landscape and industry trends, implementing proactive measures to safeguard and expand market share.
• Drive the adoption of growth initiatives across the full Valpak Clipp portfolio, including clipp.com, digital and data-driven solutions, and integrated multi-product packages to increase advertiser ROI and share of wallet.
• Develop a comprehensive understanding of all company products/solutions and their synergies to drive optimal advertiser performance and enhance customer satisfaction.
• Ensure disciplined revenue quality by balancing growth with profitability, retention, effective pricing, and sustainable customer economics.
• Implement robust accounts receivable management practices to ensure timely collection and improve cash flow consistency, aligning financial operations with strategic revenue objectives.
• Identify and address challenges within regions, proactively formulating and implementing effective solutions to drive performance improvement.
• Own and manage weekly KPIs across the full funnel—from activity to outcomes—with clear accountability for new customer acquisition, retention, and revenue mix. Collaboration
• Partner with your peers to share best practices and cultivate an agile sales environment.
• Maintain a customer-centric approach, collaborating seamlessly with Inside Sales, the Agency, and National Sales to maximize profitability.
• Collaborate with cross-functional leaders to ensure the success of new programs, product launches, promotions, and initiatives to optimize business performance. Leadership
• Lead by example in upholding the company’s code of conduct, fostering diversity, equity, integrity, and inclusion practices across all business operations.
• Establish a rigorous operating cadence for pipeline management, forecast accuracy, and performance reviews, ensuring predictable results and early identification of risk.
• Develop and deliver Quarterly Business Reviews (QBRs) to the Executive Leadership Team (ELT), highlighting performance trends, achievements, KPIs, and other strategic insights.
• Effectively manage costs and expenses for the business unit, ensuring alignment with budgetary objectives.
• Perform any other duties as assigned, demonstrating adaptability and commitment to organizational goals.

Requirements

Education, Experience, & Knowledge

• Minimum 15 years of progressive sales or business management experience in media or direct marketing.
• Bachelor’s degree or equivalent experience in Business, Sales, Marketing, or a related field.
• Extensive experience in successfully developing and executing sales strategies to drive revenue growth and market expansion.
• Experience in managing large-scale sales operations, including budget planning, P/L management, and resource allocation.
• In-depth knowledge of the industry, market trends, and competitive landscape. Skills & Abilities
• Demonstrated ability to lead and motivate high-performing sales teams towards achieving ambitious targets.
• Strong negotiation skills and a deep understanding of modern, consultative sales processes and value-based selling methodologies.
• Effective decision-making ability and exceptional communication skills.
• Superior client service orientation with the ability to work with clients at all levels.
• Ability to drive change and utilize change management principles and processes to navigate the changing landscape.
• Proficiency with Salesforce.com or similar CRM platforms, demonstrating advanced skills in utilizing these tools to optimize sa

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