Content Marketing Manager, AIO (B2B)

About the position Safeguard Global is seeking a Content Marketing Manager, AIO (AI Optimization) to lead B2B content strategy and execution with a focus on AI-driven discovery, enterprise buyers, and complex global workforce topics. This role is responsible for ensuring Safeguard Global’s content is authoritative, discoverable, and trusted across traditional search and emerging AI-powered platforms. You’ll translate complex HR, payroll, compliance, and global employment concepts into clear, compelling content that supports demand generation, brand authority, and sales enablement — while adapting content strategies for how decision-makers increasingly rely on AI for research and evaluation.

Responsibilities

• Own and execute a B2B content strategy optimized for AI-powered search and discovery (AIO)
• Create and manage content that supports the full buyer journey, including blogs, whitepapers, guides, landing pages, case studies, FAQs, and thought leadership
• Optimize content for AI visibility, entity-based SEO, and structured data, ensuring accuracy and consistency across AI-generated responses
• Partner with Demand Generation, Product Marketing, Sales, and Regional Marketing teams to align content with pipeline goals and global priorities
• Audit, refresh, and expand existing content to improve performance in organic search and AI-driven channels
• Use analytics, SEO, and AI tools to measure performance, identify gaps, and guide content investment decisions
• Manage editorial calendars and collaborate with subject matter experts, freelancers, and agencies
• Monitor industry trends related to AI search, B2B buying behavior, and global workforce regulations, adapting content accordingly

Requirements

• 5–8 years of experience in B2B content marketing, preferably in SaaS, HR tech, payroll, or professional services
• Proven success building content strategies that drive organic growth, lead generation, and brand authority
• Strong understanding of SEO fundamentals and evolving AI-influenced search and discovery environments
• Experience translating complex, regulated topics into accessible, authoritative content for enterprise audiences
• Hands-on experience with content and SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, CMS platforms)
• Excellent writing, editing, and stakeholder management skills
• Data-driven mindset with the ability to connect content performance to business outcomes
• Experience working cross-functionally in a global, matrixed organization

Nice-to-haves

• Experience in global employment, payroll, HR, compliance, or workforce management
• Familiarity with structured data, schema, and entity optimization
• Experience supporting ABM or enterprise sales motions
• Experience working with international or distributed teams

Benefits

• Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
• Bonding Leave: Enjoy paid leave to bond with your new family member.
• 2 Charitable Days: Contribute to causes you believe in.
• Reward & Recognition Program: Be rewarded for your success and championing our values.
• Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.
• Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.
• International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
• Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
• Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.

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