Content Strategist, Marketing (Remote, US)

ITX is Hiring a Content Strategist in the United States! About ITX At ITX, we help mission‑driven organizations build high‑impact digital products that Move, Touch, and Inspire the world. Our teams collaborate across borders, disciplines, and perspectives to deliver meaningful experiences—always guided by curiosity, craftsmanship, and care. We’re looking for a Content Strategist who thrives at the intersection of storytelling, strategy, and data. If you love turning complex insights into compelling narratives that drive measurable business impact, this role is for you.

About the Role

As our Content Strategist, you’ll shape and guide ITX’s content ecosystem—building thoughtful, research‑driven strategies and bringing them to life through powerful content across multiple channels. You’ll operate as a strategic partner to our VP of Marketing and collaborate closely with our Branding & Communications Manager and Marketing Content Specialist. This role blends hands‑on creation with big‑picture leadership: from writing and editing to structuring content roadmaps and optimizing performance. Note: This position is limited to candidates located in the United States of America. Only individuals residing in this area will be considered for the role. What You'll Do 1. Content Strategy (Core Responsibility) You’ll architect content strategies that support ITX’s business objectives, including:

• Audience + persona development
• Core strategy statements and messaging hierarchies
• Tone & voice standards
• Channel and topic pillar definition
• Content calendar/roadmap development
• Editorial process design
• SEO, AIO, accessibility, and content audits
• Competitive/industry research You’ll oversee and execute these strategies yourself or with support from the Marketing Content Specialist and cross‑functional partners, ensuring consistent storytelling and high‑quality delivery. 2. Editing
• Provide sharp, constructive editorial feedback
• Ensure alignment with ITX’s brand voice, tone, and strategic goals
• Elevate content quality through review and revision 3. Writing & Copywriting
• Draft and revise long‑form and short‑form content
• Use approved AI tools responsibly
• Communicate clearly and persuasively with audience and business goals in mind 4. SEO & Performance Optimization
• Conduct SEO and audience research
• Identify trends, opportunities, and technical considerations
• Optimize content performance and partner with Designers + the Marketing Content Specialist on implementation 5. Continuous Learning & Improvement
• Adopt new tools and techniques that improve quality and efficiency
• Innovate thoughtfully while respecting constraints
• Seek simpler, smarter ways to solve problems and improve team performance 6. Additional Contributions (as needed) You may also contribute to:
• UX writing
• Podcast strategy and content
• Policy/document reviews
• Content management + implementation
• Accessibility testing
• Defect logging What We're Looking For - Minimum Qualifications
• 4+ years of experience in content marketing
• Experience with WordPress and/or HubSpot preferred
• No formal education requirements—your experience and portfolio speak louder - You’ll Thrive Here If You…
• Are both creative and data‑driven
• Balance storytelling with strategic thinking
• Write with clarity, purpose, and empathy
• Enjoy collaborating across teams and functions
• Have a learning mindset and are always improving
• Care deeply about quality and craftsmanship
• Believe in ITX values and want to bring them to life through content ITX’s Compensation Philosophy Equality in compensation has been our practice since ITX started, in 1997. ITX believes that market-based pay ensures fair and equitable compensation for our worldwide team members and pay that is based on the market, not on who has the best negotiation skills. At ITX, you’ll never discover that someone in the same job with the same experience makes more than you, or that there are pay gaps based on race, gender, disability, or age. How do our team members experience market-based pay at ITX? We gather market data to benchmark each position in our candidates’ and team members’ locations and use these benchmarks for candidate offers and to perform regular compensation reviews for our team members. You’ll never have to worry about asking for a pay raise again. At least once a year ITX automatically adjusts pay when the benchmark is higher than our team member’s compensation. In Rochester, N.Y., home to ITX’s headquarters, the pay range for a Content Strategist role is $70,000 to $101,000, depending on experience, specific skills and certifications, and education. Based on your location in the United States if you are in a place where the market for your role is higher or lower, this pay range could be 13% lower or 7% higher than the Rochester, N.Y. market. ITX has team members in many countries, and we use the same methodology for determining pay for all our teammates. For candidates out

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