Experienced Full Stack Marketing Leader – Digital Customer Growth Strategy
At arenaflex, we're dedicated to empowering people and businesses to progress in incredible ways. As a Senior Manager on our Digital Customer Growth Team, you'll play a pivotal role in shaping the future of customer experience and driving revenue growth for our Small Business and Middle Market Card Members. If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you.
About arenaflex
arenaflex is a global leader in payments and commerce, with a rich history of innovation and a commitment to delivering exceptional customer experiences. Our Global Commercial Services (GCS) division is the leading payments provider for businesses and corporations of all sizes, with a focus on delivering customer-centric solutions that drive growth and success. As a member of our team, you'll be part of a diverse and dynamic community of colleagues who are passionate about making a difference.
The Opportunity
As a Senior Manager on our Digital Customer Growth Team, you'll lead strategic projects and initiatives that drive revenue growth and deepen our relationships with Small Business and Middle Market Card Members. You'll have the opportunity to structure how we engage with our customers through their primary digital Customer portal, "My Card Account – MYCA," and "Blueprint as a Small Business Homepage." Your expertise will be instrumental in developing and executing campaigns that drive customer awareness and adoption of our products and services.
Responsibilities
- Lead creative development with creative agencies and collaborate with cross-functional partners to execute campaigns for the MYCA web, mobile channel, and Blueprint Homepage. - Manage our team's Test & Learn curriculum, ideating tests, creating implementation strategies, organizing, and tracking results. - Responsible for continuous program optimization, results tracking, forecasting, and developing key insights to enable decision-making. - Partner cross-functionally with teams such as Product, Enterprise Digital, Analytics, Risk, etc. to understand product-related changes or enhancements and translate into effective marketing campaigns. - Leverage data and customer insights to drive channel effectiveness and improve marketing treatments. - Collaborate closely with internal partners on targeting, product offering, and customer behavior/insights to identify and address opportunities to support and grow the Treatments in your portfolio.
Qualifications
- Data-driven strategic thinker with a growth mindset and track record of developing customer-first marketing strategies that unlock growth. - Ability to manage several inter-related pieces of complex processes with a heavy focus on attention to detail. - Thought leader with proven success in leveraging customer insights and innovative thinking to deliver best-in-class customer experiences. - Exceptional relationship skills – a person who proactively collaborates, seeks input, and understands others' goals to bring out the best for the business. - Highly effective communicator with strong interpersonal, oral, and written communication skills. - Results driver with exceptional sense of accountability and ownership. - Effective working in 'white space' and comfortable with ambiguity. - Able to package information and tell a story to different levels of audiences. - Positive energy and enthusiasm with a "can-do" attitude and strong sense of humor. - Minimum 3-5 years of relevant work experience.
What We Offer
- Competitive base salaries - Bonus incentives - 6% Company Match on retirement savings plan - Free financial coaching and financial well-being support - Comprehensive medical, dental, vision, life insurance, and disability benefits - Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need - 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy - Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) - Free and confidential counseling support through our Healthy Minds program - Career development and training opportunities
About Our Culture
At arenaflex, we're committed to creating an inclusive and supportive work environment that allows our colleagues to thrive personally and professionally. Our Amex Flex working model provides greater flexibility to colleagues while preserving the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days), or fully virtually.
How to Apply
If you're a motivated and results-driven marketing professional with a passion for customer-centric growth, we encourage you to apply for this exciting opportunity. Please visit our website to learn more about arenaflex and our commitment to diversity, equity, and inclusion. Apply Job! Apply for this job