Head of User Acquisition

About the position We are seeking an accomplished User Acquisition Lead to drive high-scale web growth for one of RubyLabs’ fastest-growing products. This role is focused entirely on web-based user acquisition, with all campaigns, strategies, and budget management dedicated to web products across Google, Meta, and other networks. In this fully operational role, you will oversee every ad channel, campaign, compliance check, and budget line, taking full accountability for results. Your mission is to scale our acquisition efforts globally, uphold rigorous compliance standards, and consistently deliver high-conversion performance through strategic execution and innovative approaches.

Responsibilities

• Multi-Channel Command — Manage Google Ads, Meta (Facebook/Instagram), X, Reddit, Quora, Pinterest, and all major ad networks (Taboola, Outbrain, AppLovin, etc.).
• Compliance Leadership — Enforce frameworks across funnels, landing pages, and ad creatives. Audit every rejection, extract patterns, and define rules for future scaling.
• Creative Operations — Coordinate with creative production teams to ensure ad assets are optimized for compliance and maximum conversion performance.
• A/B Testing Discipline — Design, execute, and analyze constant testing across all channels; extract actionable insights and enforce adoption of proven winners.
• Budget & Spend Control — Own daily and hourly budget deployment across all campaigns. Maximize ROI through tight monitoring and fast decision-making.
• Automation Execution — Implement and manage ad spend automation tools (e.g., Birch) to scale efficiently.
• Analytics & Reporting — Maintain full transparency of performance analytics across all channels. Deliver structured reporting and actionable insights daily, weekly, and monthly.
• Process Leadership — Establish and enforce business operations for user acquisition, including daily reporting loops, hourly monitoring, and cross-team coordination.
• Knowledge Transfer — Maintain a centralized knowledge base for learnings, playbooks, and compliance frameworks across all products and markets.
• Scaling Across Markets — Expand and adapt campaigns to multiple geographies with full ownership of scaling strategy and execution.
• Team Coordination — Lead UA specialists, enforce accountability, and align all stakeholders on execution and growth goals.

Requirements

• Proven 7+ years of leading user acquisition with hands-on experience scaling web products in high-scale, multi-channel environments.
• Mastery of Meta (Facebook/Instagram) and Google Ads with deep platform knowledge.
• Hands-on experience with ad networks (Taboola, Outbrain, AppLovin, etc.).
• Proven record of building and scaling compliance-driven funnels and ad creative frameworks.
• Strong background in creative production processes and data-driven optimization.
• Advanced skills in A/B testing, marketing analytics, and ad automation tools.
• Proven ability to establish and manage business processes with strict discipline.
• Exceptional attention to detail, operational rigor, and an accountability-first mindset.
• Fluent in English.

Nice-to-haves

• Experience managing subscription-based or funnel-driven products is a strong plus.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

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