Director of Digital Marketing

Director of Digital Marketing Healthcare is increasingly unaffordable for many Americans. For those who can afford it, they are in a health insurance system that has become more confusing, restrictive, and lower value with each passing year. Here at WeShare our mission is to bring better healthcare to America at a better price. We offer consumers a member-to-member health sharing program that is much more cost effective than standard health insurance while providing access to over 1.2 million physicians across the country. Come join us on this important journey to create the next generation of healthcare! WeShare is a rapidly growing faith-based nonprofit that strives to do good while delivering great and affordable healthcare. The company is led by senior executives with an extensive background in both for-profit and not-for-profit enterprises. If you have a bias for action, enjoy challenges, and love creating impact in a massive industry, WeShare might be the place for you! About this role The Director of Digital Marketing should be an expert in all things digital. You will be responsible for driving measurable growth across key digital channels. This role oversees the strategy, execution, and optimization of digital marketing programs that drive brand awareness, accelerate customer acquisition, and deliver on company KPI’s. The ideal candidate is both a strategic thinker and a hands-on operator with deep expertise in digital media, performance marketing, and full-funnel demand generation. Location: Orange, CA preferred, but open to remote candidates.

Key Responsibilities

• Develop and own digital consumer acquisition strategy and execution across various channels
• Build a full-funnel approach that algins with brand marketing, performance media, and lifecycle engagement
• Partner cross-functionally with Product, Sales, and Marketing team to ensure cohesive go-to-market execution
• Lead paid media efforts including social, search, and emerging channels, as needed. Have a metrics driven test, learn, and optimize approach to digital marketing
• Comfortable overseeing creative development and leading campaigns end-to-end. Must have hands-on experience with SEM, SEO, email, display advertising, social media advertising (Meta, Google, etc.) and video (YouTube, etc.)
• Must be comfortable with data analytics tools (GA, Mixpanel, or similar) and data visualization/business intelligence tools (Tableau, Looker, Power BI, or similar)
• Background should include individually managing campaigns but have also managed external agencies as well
• Consumer brand experience at scale is a big plus. Healthcare background nice to have, but intellectual curiosity is a must
• Experience managing multi-million dollar digital budgets
• Establish KPIs and dashboards to measure acquisition effectiveness and ROI

Required Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field
• 8+ years of management experience in digital marketing and demand generation
• Proven success leading multi-channel marketing programs with measurable impact
• Deep expertise and understanding of digital media platforms (Meta, Google, etc.)
• Strong understanding of marketing automation, CRM, and analytics tools
• MBA, a plus

What we offer

• Competitive Salary and benefits
• Ability to make important enhancements to the Healthcare industry
• Great culture where you work with the founders and key stakeholders in a relaxed, but innovative atmosphere

UHSM is an Equal Opportunity Employer. Our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business needs. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability. Apply tot his job Apply To this Job