Social & Influencer Marketing Manager
About Rugiet Rugiet is a fast-growing, Austin-based direct-to-consumer telemedicine company reinventing men’s health. We combine clinical rigor, luxury service, and a modern digital experience to deliver personalized, compounded treatments at scale. We’re not here to blend in. We’re building the future of healthcare and we move fast. The Role We’re looking for a Social & Influencer Marketing Manager who thrives on structure, precision, and execution. This role is the operational backbone of our social and influencer ecosystem—making sure content goes live on time, influencers hit their deliverables, and nothing slips through the cracks. You won’t be writing every caption or ideating big campaigns—that’s not the job. Your job is to run the machine: calendars tight, workflows clean, compliance locked, and leadership never surprised. If you love turning chaos into order and take pride in flawless execution, this role has your name on it. What You’ll Own
- Influencer & Creator Operations
- Support influencer discovery and outreach by building weekly prospect lists and managing creator pipelines.
- Coordinate influencer partnerships from approval to post: timelines, deliverables, posting requirements, and go-live accuracy.
- Collect, organize, and review influencer content to ensure it meets brand standards, disclosure requirements, and healthcare compliance guidelines.
- Track influencer placements, performance, and learnings to inform future partnerships.
Social & Community Execution
- Own the social content calendar across Instagram, TikTok, Facebook, X, and LinkedIn.
- Schedule and publish approved content with precision—nothing late, nothing sloppy.
- Monitor comments, DMs, and audience sentiment, helping surface insights, FAQs, and potential community opportunities.
- Support collaborative posts with influencers, partners, and public figures—making sure assets, captions, and approvals are locked before publishing.
Community Growth & Engagement
- Help foster an engaged brand community by tracking conversations, identifying emerging advocates, and flagging creator or UGC opportunities.
- Support social giveaways, contests, and community activations—executed cleanly and compliantly.
- Monitor competitor activity and platform trends to spot new ways to grow reach and relevance.
Reporting & Collaboration
- Track key social and influencer performance metrics and compile clear, actionable reports.
- Work cross-functionally with Marketing, Creative, and Legal to keep workflows tight and campaigns moving.
- Proactively flag risks, delays, or compliance concerns before they become issues.
What You Bring
- 3–5+ years of hands-on experience running social media operations for a brand or agency.
- Proven ability to manage multiple platforms simultaneously with high accuracy and consistency.
- Fluency in social scheduling and management tools (Sprout, Later, Hootsuite, Buffer, Meta, TikTok Planner, etc.).
- Experience supporting or managing influencer partnerships—organic, gifted, or paid.
- Strong understanding of platform-specific best practices and formatting requirements.
- Comfort working in regulated categories (healthcare experience is a big plus).
- Exceptional organizational skills and obsessive attention to detail.
- Experience tracking performance metrics and turning them into actionable reporting.
- Clear communicator who collaborates well cross-functionally and escalates issues early.
- Bachelor’s degree in Marketing, Communications, or equivalent real-world experience.
Bonus Points
- Adobe Creative Suite experience (basic formatting, resizing, or asset prep).
- DTC, healthcare, or telehealth background.
- Understanding of SEO and social discoverability.
Why Rugiet
- Fully remote team with real flexibility.
- High-impact role at a company genuinely disrupting healthcare.
- Fast growth, real ownership, and room to level up.
- Competitive compensation, annual performance bonus, equity participation, full benefits, generous PTO, and professional development support.
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