VP, Marketing - Bay Area
The Opportunity House Rx is a high-growth HealthTech company revolutionizing the Specialty Pharmacy landscape. We are seeking a strategic, high-energy VP of Marketing to own our brand narrative, drive customer acquisition, and establish us as the category leader in medically integrated dispensing. As a leadership hire, you will move fluidly between high-level strategy and hands-on execution. You will be responsible for scaling a brand that sits at the intersection of clinical excellence, patient empathy, and cutting-edge technology. Our VP of Marketing will be a "builder-strategist"-someone capable of refreshing our foundational brand identity while simultaneously launching a data-driven thought leadership engine and partnering with our Commercial team on our go-to-market (GTM) strategy. This is a remote role, with a strong preference for Bay area candidates. Core Responsibilities Strategic Brand Leadership
- Define and own the brand identity, ensuring a consistent and empathetic voice that resonates with patients managing chronic, complex conditions.
- Lead a complete overhaul of the House Rx website to better reflect our technical maturity and serve multiple stakeholders
Sales Enablement
- Work closely with the commercial and customer success team to make sure our customer-facing materials tell the House Rx story in a compelling and consistent way
- Provide oversight and strategic leadership to our Director of Events to make sure House Rx's presence at conferences and other events has a high ROI
Content Marketing
- Develop high-quality content to establish House Rx as the clear thought leader in Medically Integrated Dispensing (including peer-reviewed journal contributions that serve as durable tools for commercial teams)
- Oversee PR efforts to secure earned media in healthcare and tech publications
- Systematically publish research, benchmarks, and trend analyses to defend the clinical/operational value of the MID model
Employee Brand
- Partner with the People team to drive recruiting marketing efforts and craft employee experiences that drive culture and commitment
About You
- Experience: 10+ years of marketing experience, with at least 3+ years in a leadership role within HealthTech
- Startup DNA: Proven ability to build & lead a marketing function from the ground up in a fast-paced, "series A or B" environment
- Domain Expertise a plus: Understanding of the sensitivities surrounding PBMs, Payors, and medically integrated dispensing is a plus
- Education: Bachelor's degree from a leading university
Why Join Us? A career at House Rx offers the chance to work with a talented group of mission driven entrepreneurs, healthcare professionals, and technology builders who are passionate about improving specialty care and values intellectual honesty, speed, and patient-centricity. We aren't just shipping code - we are helping patients access life-saving medications. At House Rx, we strive to build and maintain an environment where employees from all backgrounds are valued, respected and have the opportunity to succeed. You'll find a culture that supports open communication, embracing failure as a learning opportunity, and always being open to new ideas-no matter how radical. We're committed to creating a positive and collaborative culture to achieve our mission. In particular, we offer:
- Flexible work hours and flexible paid time off
- Generous parental leave
- Comprehensive healthcare, vision and dental benefits
- Competitive salary and equity stake
We're backed by forward-thinking investors committed to transforming healthcare, including Bessemer Venture Partners, First Round Capital, LRV Health, NEA, Town Hall Ventures, Khosla Ventures, Maverick Ventures, 1984.vc, and Character. Expected Full-Time Base Salary: $190K-$210K+ This range represents the low and high end of the anticipated base salary/wage. The actual base salary/wage will depend on several factors, including experience, knowledge, and skills. Actual compensation packages may include other elements equity, paid time off and benefits. Apply tot his job Apply To this Job