Experienced Customer Journey and Engagement Analyst – Streaming Services and Digital Media
At arenaflex, we're passionate about creating immersive experiences for our audiences worldwide. As a leading entertainment company, we're home to a diverse portfolio of iconic brands, including targeted streaming services, cable networks, and film distribution labels. Our mission is to deliver engaging stories and characters that captivate passionate fan communities globally. We're seeking an exceptional Customer Journey and Engagement Analyst to join our consumer marketing and media team in New York, New York. As a key member of our team, you'll play a vital role in developing and optimizing customer journeys, engagement, and retention for our streaming services. If you're a data-driven, analytical thinker with a passion for customer experience, we encourage you to apply.
Work Overview
As a Customer Journey and Engagement Analyst, you'll be responsible for:
- Identifying key product strategies and features on partner platforms to inform our owned and operated product roadmap
- Providing insights and recommendations based on data analysis to drive customer-centric decision-making, including pricing, packaging, and promotional discounting
- Working closely with cross-functional teams, including marketing, programming, research, partner management, operations, product, and customer service, to design and execute customer engagement initiatives
- Proactively pitching product solutions across the customer lifecycle that encourage sampling and acquisition
Key Responsibilities
* Develop and optimize customer journeys, engagement, and retention strategies for our streaming services
- Analyze data to identify trends, opportunities, and challenges, and provide actionable recommendations to inform business decisions
- Collaborate with cross-functional teams to design and execute customer engagement initiatives, including marketing campaigns, product launches, and promotional activities
- Develop and maintain relationships with key stakeholders, including product, marketing, and customer service teams
- Stay up-to-date with industry trends and best practices in customer experience, data analysis, and digital marketing
Essential Qualifications
* Bachelor's degree in Marketing, Business, or a related field
- 2+ years of experience in customer experience, data analysis, or digital marketing
- Proven analytical skills, with the ability to collect, analyze, and interpret complex data
- Experience with customer data platforms (CDPs) and data analysis tools and software, such as Excel, SQL, Mixpanel, and mParticle
- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams
- Ability to work in a fast-paced environment and prioritize multiple projects and deadlines
Preferred Qualifications
* Experience in the streaming services industry
- Knowledge of customer experience design principles and methodologies
- Experience with A/B testing and experimentation
- Familiarity with CRM systems and customer segmentation strategies
- Certification in data analysis or digital marketing
Skills and Competencies
* Strong analytical and problem-solving skills, with the ability to collect, analyze, and interpret complex data
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
- Ability to work in a fast-paced environment and prioritize multiple projects and deadlines
- Strong attention to detail and organizational skills, with the ability to manage multiple projects and deadlines
- Ability to think creatively and develop innovative solutions to complex problems
Career Growth Opportunities and Learning Benefits
At arenaflex, we're committed to helping our employees grow and develop their careers. As a Customer Journey and Engagement Analyst, you'll have opportunities to:
- Work on high-profile projects and initiatives that impact our business and customer experience
- Collaborate with cross-functional teams to design and execute customer engagement initiatives
- Develop and maintain relationships with key stakeholders, including product, marketing, and customer service teams
- Stay up-to-date with industry trends and best practices in customer experience, data analysis, and digital marketing
- Participate in training and development programs to enhance your skills and knowledge
Work Environment and Company Culture
At arenaflex, we're committed to creating a work environment that's inclusive, diverse, and supportive.
We offer
- A comprehensive benefits package, including medical, dental, vision, prescription drug coverage, a 401(k) plan, a wellness program, tuition reimbursement, paid time off, paid parental leave, and adoption services
- A flexible work environment, with the option to work from home one day per week
- A dynamic and collaborative work culture, with opportunities to work on high-profile projects and initiatives
- A commitment to diversity, equity, and inclusion, with a focus on creating a workplace that's welcoming and inclusive for all employees
Compensation, Perks, and Benefits
At arenaflex, we offer a competitive compensation package, including:
- A salary range of $80,000 - $110,000 per year, depending on experience
- A comprehensive benefits package, including medical, dental, vision, prescription drug coverage, a 401(k) plan, a wellness program, tuition reimbursement, paid time off, paid parental leave, and adoption services
- A flexible work environment, with the option to work from home one day per week
- A dynamic and collaborative work culture, with opportunities to work on high-profile projects and initiatives
- A commitment to diversity, equity, and inclusion, with a focus on creating a workplace that's welcoming and inclusive for all employees
How to Apply
If you're a motivated and analytical individual with a passion for customer experience, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter explaining why you're the ideal candidate for this role. We can't wait to hear from you! Apply Now! Apply for this job