Marketing Specialist
Arbors Management is a premier property management company based in the Pittsburgh area, seeking a creative and organized Marketing Specialist to support their marketing efforts. The role involves managing social media accounts, content creation, and developing marketing strategies to enhance the company's online presence.
Responsibilities
- Manage, oversee, and update all company social media accounts, including content creation, scheduling, publishing, and audience engagement across platforms
- Develop and execute consistent social media strategies aligned with brand voice and marketing goals
- Create, write, edit, and publish blog content related to company updates, properties, resources, events, and relevant industry topics
- Contribute regularly to the company’s online resource page and other content hubs
- Develop marketing content for digital platforms, including written copy, graphics, and promotional materials
- Maintain and update online assets such as the company website, property listings, digital profiles, and third-party platforms
- Assist in overseeing website performance and support ongoing SEO initiatives and campaigns
- Manage and maintain all company Google accounts, including profiles, listings, and analytics tools
- Monitor, analyze, and report on social media, blog, website, and campaign performance; recommend improvements based on insights
- Travel to our properties and businesses in the area as needed to gather content, coordinate marketing efforts, support events, and obtain information or materials to support marketing initiatives (travel expenses are reimbursed)
- Assist with marketing efforts related to open positions, including job postings, employer branding, and online promotion
- Support marketing advertisements and campaigns for property vacancies and leasing initiatives
- Help plan, promote, and organize Arbor events, both online and in person
- Collaborate with internal teams to ensure accurate, timely, and consistent marketing communications
- Provide general marketing and administrative support as needed to support overall business goals
Skills
- Minimum of Associate's degree in relevant field (combined with experience)
- Experience utilizing social media and online platforms for advertising and/or marketing purposes (e.g., Facebook, Instagram, LinkedIn)
- Basic understanding of digital marketing and online branding
- Strong written communication skills
- Organized, reliable, and able to manage multiple tasks
- Familiarity with graphic design tools (e.g., Canva)
- Valid driver's license, auto insurance, and reliable transportation
- Must be able to pass Criminal Background & Drug Screenings
- Bachelor's degree preferred
Benefits
- Collaborative environment with a dynamic team
- Full suite of benefits including Medical, Dental, Vision, Short/Long Term Disability, Life Insurance, and Supplemental Coverages
- Paid Time Off & Paid Holidays
- Flexible scheduling with option for hybrid work-from-home schedule after 60 days of employment
- 401(k) retirement plan with company match
- Opportunities for professional growth and training opportunities
- Robust Rewards & Recognition program
Company Overview