Senior Director, Partner Marketing
The Role: Yubico is seeking an experienced Senior Director of Partner Marketing to accelerate our growth through stronger technology and GSI partnerships. Reporting to the SVP, Global Partnerships & Experience Marketing, this leader will define and scale Yubico’s partner marketing strategy. Building programs that drive joint pipelines, deepen partner engagement, and elevate our presence across the global security ecosystem. You’ll partner closely with Business Development, Channel, Sales, and Product teams to align go-to-market strategies and ensure Yubico’s position as the hardware security key of choice in every partner ecosystem. Developing joining campaigns, scalable processes, and measurable growth across our alliance network.
Tasks & Responsibilities:
- Build and nurture strong marketing relationships with technology alliances and GSI partners to ensure Yubico is positioned as the hardware security key of choice in their ecosystem
- Develop and execute annual joint marketing strategies with technology and GSI partners to achieve shared business goals
- Partner with Business Development to operationalize GSI marketing framework and expand alliance influence
- Be the champion and voice of partners internally, advocating for partner needs across marketing, product, and sales teams
- Develop and execute joint marketing programs and campaigns to drive awareness, adoption, and integration of Yubico products within the partner ecosystem
- Collaborate across partner BD, Channel, Sales, Product Management, Demand Gen, and Marketing teams to execute partner marketing strategy
- Build and lead a global partner marketing team to execute integrated campaigns and drive measurable results
- Recommend and lead special projects that advance the long-term growth of partner marketing programs and ecosystem
Basic Qualifications:
- 10+ Years in technology marketing with deep experience in partner, alliances, or ecosystem marketing
- Proven success building scalable joint marketing programs and leading high-impact teams.
- Strong understanding of technology alliances, GSIs, and partner co-marketing dynamics
- Excellent communication, cross-functional collaboration, and leadership skills
- Cybersecurity experience is a HUGE PLUS