Retail Media Analyst (CPG)
Acosta Group is a leading retail, marketing, and foodservice agency that focuses on connecting brands with consumers throughout their shopping journey. They are seeking a Retail Media Analyst to generate actionable insights for optimizing retail media performance and driving ROI through various analytical and collaborative efforts.
Responsibilities
- Provide analytical support for connected commerce initiatives , including Shopper Marketing, digital shelf, Retail Media, and Manage,d leveraging a variety of CPG, retailer, and digital data sources
- Develop and maintain dashboards and scorecards that track online and offline KPIs , including share of search, digital shelf availability, pricing, content compliance, and conversion metrics
- Collaborate with cross-functional teams (e.g., sales, marketing, shopper insights) to deliver actionable insights that drive omnichannel growth strategies for CPG clients
- Ensure data integrity and accuracy across multiple platforms and tools, including syndicated data, retailer portals, and digital shelf analytics platforms (e.g., Circana, NielsenIQ , Skai, Commerce IQ)
- Support the creation of client-facing presentations that synthesize complex data into compelling narratives, highlighting opportunities to optimize connected commerce performance
- Stay current on retailer digital strategies , emerging commerce trends , and client-specific KPIs to proactively identify growth opportunities and risks
- Partner with internal BI and data engineering teams to enhance automation and scalability of reporting solutions
Skills
- Bachelor's Degree preferred
- Up to one year of related work experience
- Demonstrate an intermediate degree of proficiency in Windows and related software applications, including Excel and PowerPoint
- Able to understand and apply basic math and CPG principles in the achievement of assigned work
- Effectively communicate and interact with others and work effectively within a team
- Knowledge of Power BI and advanced macros would be a strong asset
- Experience with retailer POS, syndicated data, and/or category/space management tools would be an asset
- Demonstrate a drive for results, pursuing assigned tasks with energy and a desire to achieve
Company Overview