[Remote] TikTok & TYB Community Manager
Note: The job is a remote job and is open to candidates in USA. DUNE Suncare is looking for a TikTok & TYB Community Manager to drive measurable growth across TikTok and their TYB community. The role involves content creation, community engagement, and managing the TikTok Shop to enhance brand awareness and sales conversion.
Responsibilities
- Serve as the on-camera face and/or voice of the DUNE Suncare TikTok account
- Conceptualize, film, and edit TikTok-native short-form content that is:
- Product-focused
- Brand & founder-led
- Educational, humorous, inspirational, and aspirational
- Retail-aware (Ulta, Bluemercury, Dermstore, etc.)
- Produce 5+ videos per week optimized for engagement, reach, and conversion
- Stay on top of TikTok trends, sounds, formats, and cultural moments, adapting them authentically to the DUNE brand voice
- Develop and execute a repeatable, scalable TikTok content strategy
- Define and maintain:
- Content pillars
- Recurring formats
- Posting cadence aligned with launches, promos, and campaigns
- Operate with a revenue-first mindset, optimizing content for:
- TikTok Shop
- Affiliate performance
- Conversion-driven storytelling
- Manage the DUNE TikTok Shop storefront, including:
- Product tagging in videos
- Storefront accuracy and updates
- Conversion-optimized content flow
- Ensure TikTok content supports sales goals, hero SKUs, and promotional moments
- Monitor and respond to TikTok comments and DMs in real time
- Actively nurture a high-engagement, brand-loyal TikTok community
- Surface audience insights, FAQs, objections, and sentiment to inform:
- Content strategy
- Product education
- Future launches
- Own DUNE’s presence on TYB, acting as the primary brand voice and community lead within the platform
- Create, post, and manage community-specific content, including:
- Brand updates and announcements
- Product drops and early-access moments
- Giveaways, challenges, and engagement-driven activations
- Founder moments and behind-the-scenes storytelling
- Engage daily with the TYB community by:
- Responding to comments and direct messages
- Encouraging UGC, product reviews, and active participation
- Building genuine, long-term relationships with top and emerging community members
- Collaborate cross-functionally with the internal team on TYB campaigns, rewards, and loyalty activations
- Produce and support local community events, including:
- Assisting with event planning, promotion, and attendee engagement
- Coordinating community moments tied to pop-ups, retail activations, or brand-hosted gatherings
- Capturing content and feedback from events to repurpose across TikTok, TYB, and other social platforms
- Track community engagement and sentiment, surfacing actionable insights to inform:
- TikTok content strategy
- Product storytelling and education
- Loyalty, retention, and community growth initiatives
- Support DUNE’s Social Media Strategist (Kelly) and co-founders with:
- TikTok and Instagram filming
- Content editing and asset repurposing
- Ensure all content aligns with:
- DUNE’s visual identity
- Brand voice and messaging standards
- The broader marketing and launch calendar
Skills
- Deep understanding of TikTok culture, trends, and commerce (TikTok Shop)
- Comfortable and confident on camera
- Strong video editing skills (CapCut, In-app editing, or similar tools)
- Proven experience driving engagement and conversion on TikTok
- Highly organized with the ability to manage multiple content streams and communities
- Community-first mindset with strong written communication skills
- Experience with affiliate marketing, creator programs, or social commerce is a major plus
- Passion for beauty, skincare, lifestyle, and modern brand building
Company Overview
- Dune Suncare offers clinically tested skin care products. It was founded in 2020, and is headquartered in Marina Del Rey, California, USA, with a workforce of 2-10 employees. Its website is https://dunesuncare.com/.
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