Account Development Representative
Syneos Health Commercial Solutions is a company focused on supporting biopharmaceutical organizations. The Account Development Representative is responsible for identifying and qualifying prospective customers to aid in the business development strategy, with a focus on outreach and nurturing client relationships.
Responsibilities
- Conducts outbound outreach (cold calls, emails, social engagement) to initiate contact with decision-makers and influencers at prospective biopharmaceutical organizations
- Crafts and delivers compelling messages tailored to each target, clearly articulating Syneos Health’s unique value proposition and service offerings
- Executes key campaigns and conference activity to broaden market awareness and deepen engagement
- Reviews inbound Marketing leads and evaluates fit based on prospect needs, pipeline stage and strength, outsourcing preferences, current/future projects, financial status, and alignment with Syneos capabilities
- Leverages multiple tools to conduct high-level needs assessments to determine opportunity quality and timing
- Qualifies and transitions well-vetted leads to the appropriate Inside Sales or Business Development team members for further engagement and negotiation
- Maintains detailed, up-to-date documentation of all outreach activities, lead qualification outcomes, and account intelligence within CRM systems (e.g., Salesforce)
- Provides real-time feedback to Sales and Marketing on prospect engagement trends, messaging effectiveness, and areas for strategic refinement
- Continuously engages prospects through thoughtful follow-up, sharing relevant updates and opportunities to maintain interest
- Partners with Business Insights (BI) and internal analytics teams to prioritize high-potential accounts and refine territory engagement strategies using data and lead-scoring insights
- Monitors key performance indicators (KPIs) related to outreach volume, conversion quality, and lead maturity; uses data to optimize approach
- Leverages leads and insights from conferences, trade shows, and internal BD activities to source new opportunities (including actively attending Conferences and road shows aligned with the region that they support, as needed)
- Participates in cross-functional collaboration sessions to share prospect feedback, best practices, and market intelligence
- Performs other work-related duties as assigned
Skills
- Minimum: 4 Year / Bachelors Degree - Required
- Experience in the biopharmaceutical or healthcare industry in a sales, marketing, commercial operations, and/or business development capacity, with other industries considered based on transferable sales skills
- Demonstrated ability to thrive in a fast-paced, agile environment with shifting priorities
- Proven success in high-volume outbound prospecting and lead qualification
- Strong written, verbal, and interpersonal communication skills; able to build rapport and credibility with senior-level stakeholders
- Skilled at using CRM platforms (e.g., Salesforce) and leveraging data analytics tools to guide outreach decisions and track effectiveness
- Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint)
- Highly organized and detail-oriented with the ability to manage multiple priorities simultaneously
- Self-starter with a collaborative mindset and a commitment to continuous learning and growth
- Ability to travel up to 10% for team meetings, training, or industry events
- 4 Year / Bachelors Degree in Business, Life Sciences or related field
Benefits
- Company car or car allowance
- Health benefits to include Medical, Dental and Vision
- Company match 401k
- Eligibility to participate in Employee Stock Purchase Plan
- Eligibility to earn commissions/bonus based on company and individual performance
- Flexible paid time off (PTO) and sick time
Company Overview