Marketing Specialist, Paid Search
Fanatics is a leader in licensed sports merchandise, dedicated to enhancing the fan experience through innovation and collaboration. They are seeking a Marketing Specialist focused on paid search to manage PPC campaigns, analyze performance, and translate data insights into marketing strategies. The role requires a highly analytical individual who can thrive in a fast-paced environment and contribute to the company's digital marketing efforts.
Responsibilities
- Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results
- Create new campaigns for upcoming live events & new partners to the Fanatics network
- Ensure existing campaigns have support for product launches and drops to maximize revenue
- Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio
- Collaborate with Google, Bing, and technology partners on new features and advancements within the space
- Contribute to spending decisions and budget recommendations, ensure that campaigns are set up to align with ever-changing business objectives
- Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders
Skills
- 1-2 years of experience working on paid search, shopping campaigns, or similar keyword/product-based advertising methodologies
- Experience with campaign management & optimization
- Experience managing automated bid strategies & other automated practices within the digital marketing space
- Up to date on latest PPC industry trends & developments
- Strong business reporting skills for data-driven decision-making
- High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint)
- Strong quantitative skills and experience utilizing scientific analytic methods
- SQL familiarity is highly preferred
- Exceedingly detail-oriented and responsible
- Able to manage multiple tasks concurrently and work under pressure
- Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.)
- Comprehensive knowledge of Paid Search (PPC) or Google Shopping
- Bachelor's degree preferred
Benefits
- A wide range of health, financial, legal, and development assistance
- Wellness programs with fitness and weight management partners
- Paid maternity paternity leave
- Infertility treatment
- Flexible time off
- A competitive 401k plan
Company Overview