Casino Retention Coordinator
Bally’s Interactive is redefining online casino entertainment and is seeking a Casino Retention Coordinator to enhance player engagement. This role involves coordinating promotional activities, crafting campaigns, and collaborating with various teams to optimize player retention strategies.
Responsibilities
- Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven
- Help maintain distinct promotional strategies across Bally’s brands
- Present promotional structures, mechanics, timelines, and projected costs
- Brief compelling copy and visuals to our Marketing Design & Development Team
- Collaborate closely with CRM Leads to align promotions with wider marketing activity
- Tailor campaigns to different player audiences and behaviors
- Partner with our Social Media team to ensure promotions shine on-site and socially
- Build and maintain promotion rules and templates, navigating legal and compliance approvals
- Analyze performance data to optimize and evolve future promotions
- Keep promotional mechanics, documentation, and templates organized and up to date
- Stay ahead of market trends to anticipate player and business needs
- Take new promotional ideas from concept to launch
- Jump into additional projects as the business grows and evolves
- Perform related tasks and project work as required by the business
Skills
- Bachelor's degree in marketing, Business, Communications, or related experience in the Gaming Industry
- Possess experience in creating and managing promotions
- Demonstrate campaign management / CRM system experience
- Have experience working with CMS tools and platforms
- Have experience working with task management tools (Excel, Monday.com, JIRA, Confluence, etc.)
- You live and breathe the Casino gaming world and can navigate CRM like it's second nature
- You've got marketing magic and a knack for creating campaigns players can't get enough of
- Project and campaign planning? You've got it down to a science
- You're comfortable juggling CRM systems and campaign management tools like a pro
- Task management tools like Excel, Monday.com, JIRA, and Third-Party Promotional Tools. You know them, you love them
- Super organized, self-driven, and proactive, you can set your own deadlines and crush them
- IGaming or customer engagement experience is a plus
Benefits
- Medical, dental and vision plan options
- 401(k) matching for long-term wins
- Monthly socials and team building events
- Home office allowance to level up your remote set up
- Work-from-anywhere month (yes, really!)
- Downtown office with snacks, games and unbeatable energy
Company Overview