SEM Analyst, Paid Search Activation
Citi is a leading financial services company focused on delivering a wide array of credit card services. They are seeking a detail-oriented SEM Analyst to join their Paid Search Activation team, responsible for supporting the operational delivery of campaigns across their paid search program and gaining hands-on SEM experience.
Responsibilities
- Assist with keyword builds, ad copy trafficking, and campaign tagging within Google Ads, Microsoft Ads, and SA360
- Perform quality checks on campaign builds to ensure accuracy and compliance with regulatory standards
- Track daily pacing and spend across accounts; flag discrepancies for resolution
- Generate and maintain campaign setup trackers, budget pacing reports, and QA documentation
- Support Managers and Senior Associate with delivery tasks, cross-team handoffs, and campaign launch readiness
- Participate in ongoing training to deepen technical platform skills and compliance knowledge
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
Skills
- 0-2 years of experience in digital marketing or advertising
- Strong Excel/Google Sheets skills
- Familiarity with digital ad platforms a plus
- Excellent organizational skills and attention to detail
- Eagerness to learn in a fast-paced, high-growth environment
- Bachelor's/University degree or equivalent experience
- Agency roles preferred
- Prior experience working in highly-regulated industries preferred
- Hands-on keyboard agency experience a plus
Benefits
- Medical, dental & vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Company Overview
Company H1B Sponsorship