Social Media Specialist

Sparo is a fast-growing, performance-driven marketing agency based in Miami. They are seeking a Social Media Marketing Specialist who will manage social media for multiple client accounts, create and execute content across platforms, and engage with communities while maintaining Sparo’s standards for quality and performance.

Responsibilities

• Plan, create, and execute high-quality social media content aligned with brand voice, client goals, and Sparo standards
• Write strong, on-brand copy for posts, reels, stories, and campaigns
• Create and edit short-form video content for TikTok, Instagram Reels, YouTube Shorts, and other platforms
• Design simple graphics and visual assets using Canva or similar tools
• Build and manage editorial calendars, ensuring content is delivered on time and at a high level
• Participate in and contribute to on-site content shoots, including capturing behind-the-scenes footage
• Support the development and execution of social media strategies across 4–6 client accounts
• Track trends, platform updates, and cultural moments—and apply them thoughtfully to client content
• Analyze performance metrics and provide insights to improve content, engagement, and results
• Manage community engagement across social platforms (comments, DMs, interactions) in a timely, brand-appropriate way
• Assist with identifying, coordinating, and managing influencer partnerships and deliverables
• Collaborate closely with account managers, creatives, and the broader social team
• Manage tasks, deadlines, and priorities independently
• Support and help mentor social media interns
• Participate in internal strategy sessions and client meetings as needed

Skills

• 1–3 years of professional experience in social media marketing, content creation, or digital marketing
• Bachelor's degree in Marketing, Communications, Digital Media, or related field—or equivalent experience
• Hands-on experience creating short-form video content for brands (not just personal accounts)
• Strong working knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest
• Experience using tools like Canva, CapCut, and basic video editing software
• Ability to leverage AI tools to streamline workflows (captions, calendars, briefs, etc.)
• Excellent writing, communication, and organizational skills
• Strong attention to detail and time management
• Comfortable working in a hybrid environment and managing multiple priorities independently
• Prior agency experience (full-time or internship) strongly preferred

Benefits

• Hybrid work environment (on-site for ~3–4 client shoots per month)
• Monthly healthcare stipend
• Generous PTO policy
• Professional development and growth opportunities
• Supportive, high-performing team with room for advancement

Company Overview