Performance Marketing Manager, B2B at TrueCare24
About Us
TrueCare24.com is a nationwide Health & Wellness platform for families and businesses providing end-to-end solutions for COVID-19 testing, screening, vaccination, home care, and corporate well-being services. We are changing the future of how care/healthcare services are bought and delivered. We have a globally distributed remote team of highly skilled and highly committed professionals all over the world. Must-Have Qualifications
- 5+ years of experience implementing and managing paid acquisition;
- 3+ years of experience in the B2B industry.
- Experience building a comprehensive Performance Marketing Strategy from the ground up.
- In-depth experience with website analytics tools (e.g., Google Analytics, MixPanel, etc).
- Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites.
- Advanced knowledge of spreadsheets and strong excel skills in manipulating and analyzing data using MS Office and G Suite.
- Excellent communication skills in the English Language.
- Previous experience in a start-up and in an agile environment.
- Reliable home office setup.
- Bachelor's degree.
Nice-to-have Qualifications
- 2+ years of direct, growth-focused experience in B2B digital marketing.
- Healthcare and startup experience is a plus.
- SQL experience is a plus.
Job Description
Your primary responsibility as a B2B & B2C Performance Marketing Manager will be to generate company growth by attracting more and more potential new business & new customers to our website and landing pages, by converting a higher number of prospects into new B2B & B2C leads, and by engaging and retaining more clients & customers.
Key Responsibilities
- Develop a successful Performance Marketing Strategy.
- Lead TrueCare24's Performance Marketing Strategy focusing particularly on the US market.
- Help establish governance for Performance Marketing across the company.
- Provide recommendations and drive implementations with developers.
- Market research and competitive analysis.
- Evangelize Performance Marketing within internal and executive teams.
- Become the point of contact for Performance Marketing best practices.
- Create educational/training content.
- Create educational/training content for Marketing, Sales & Operations teams.
- Manage vendor relationships.
About You
- Thorough understanding of various online and offline marketing funnels.
- Very data-driven and should be curious about and tell stories using data.
- Champion metrics-driven analysis and decision-making throughout the organization.
- Sensitivity to potential trade-offs between performance and branding.
- Think strategically, analytically, and creatively about new ways to reach customers and increase their relevance.
- Strong sense of ownership and determination to get things done.
- Humility and eagerness to learn and grow.
- Elevated aesthetic and quality standards in line with our brand vision.
- Ability to work under tight deadlines with a startup mentality and mindset.
What We Offer
This is a unique opportunity for an experienced marketer who can quickly evaluate growth opportunities, define priorities, and generate growth. You will help us define and create new channels & product features and improve existing ones. This is a full-time remote position. We are a mission driven company. You will have a unique opportunity to touch thousands of lives on both sides, those who need care and those who provide it. We believe that by using technology we can change the way care is delivered in the US and other countries. Important For this position you must have a laptop, a cell phone with a strong signal, a reliable high speed internet connection, and a quiet work area. Your laptop and cell phone should be no more than 2 years old and in good working condition. You should be able to troubleshoot your equipment quickly in case of minor malfunctions. TrueCare24's Values
- Customer First - We have a Customer First mindset. (EAC) Engage, Align and Execute for our Customer & Partner communities.
- Bias for Action - We practice high-velocity decision-making, despite encountering ambiguity daily. Act and move forward.
- Act Like an Owner - We have a strong ownership mentality. Therefore, we work smart, hard, and long. Every person on the team has the potential to have a large impact.
- Always Be Learning - We learn rapidly and eagerly, from different teams within and outside the company. Respectful debate makes our organization stronger. We will make unintentional mistakes. Learn and move forward.
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