Social Manager, A&A

About the position Target Social is well known for inspiring and surprising guests, and we pride ourselves on connecting guests to the products and experiences they love and expect from Target. Our team is comprised of Social Media experts who have a clear and cohesive understanding of our business objectives, holistic marketing strategies, guest segments, and consumer behaviors. We study our guests to uncover new insights and craft every interaction to build brand equity and enterprise sales. We consistently strive to overcome barriers and measures for continuous improvement. Leveraging our collective assets, we foster a caring, supportive, and equitable team culture that rivals the experience our guests can only find at Target. With your passion for and experience in the A&A industry you have the ability to identify emerging trends with a critical editorial lens. You have a keen understanding of beauty influencers and are able to identify potential partners for collaboration. As our internal beauty expert, you ensure we stay ahead of trends and maintain our position as a leader in the beauty retail industry. Working closely with cross-functional partners and brand partners in the New York City market and office location, you will play a key role in shaping our brand’s beauty presence across owned social channels, focusing on marketing campaigns and category-specific storytelling. You will contribute to the strategic planning and execution of social content that deepens audience engagement, enhances brand affinity, and supports business objectives. As a creative, data-driven social marketer who is passionate about category storytelling and campaign execution, you will help drive meaningful engagement and brand growth through social media. Additionally, you will: Bring your experience at a variety of Apparel and Accessory brands to innovate in the creation of beauty-specific social content that enhances product storytelling and connects with key audience segments. Support the planning and execution of Target Social as part of the Target Social team outside of beauty by developing content strategies that align with business and marketing goals. Manage relationships with social content agency partners, providing creative direction and feedback to enhance content quality and effectiveness. Monitor and analyze content performance, using insights to refine strategies and optimize engagement. Stay up to date on social media trends, influencers, and identify opportunities for innovation and category growth. Ensure all social content adheres to brand guidelines and maintains a high standard of creativity and relevance. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Responsibilities

• Bring your experience at a variety of Apparel and Accessory brands to innovate in the creation of beauty-specific social content that enhances product storytelling and connects with key audience segments.
• Support the planning and execution of Target Social as part of the Target Social team outside of beauty by developing content strategies that align with business and marketing goals.
• Manage relationships with social content agency partners, providing creative direction and feedback to enhance content quality and effectiveness.
• Monitor and analyze content performance, using insights to refine strategies and optimize engagement.
• Stay up to date on social media trends, influencers, and identify opportunities for innovation and category growth.
• Ensure all social content adheres to brand guidelines and maintains a high standard of creativity and relevance.

Requirements

• 5+ years of experience in marketing within an Apparel and Accessory brand.
• Experience developing and executing social content strategies, particularly within A&A categories in retail environments.
• Must have a strong passion for A&A, including an editor mindset; knowledge of trends that can be translated easily into social content to drive engagement and relevancy.
• Strong knowledge of social media platforms, trends, and best practices.
• Ability to translate data and insights into actionable recommendations.
• Ability to partner with internal teams to align social strategies with broader marketing initiatives, ensuring consistency and impact across touchpoints.
• Exceptional organizational skills, with the ability to manage multiple projects in a fast-paced environment.
• Excellent communication and collaboration skills, working effectively with cross-functional teams.
• Proficiency in Microsoft Office and collaboration tools.

Benefits

• comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more
• 401(k)
• employee discount
• short term disability
• long term disability
• paid sick leave
• paid national holidays
• paid vacation

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