Freelance Creative Director, Copy

Job Description:

• CG Life is looking for a seasoned Creative Director of Copy with a deep passion for advertising and a genuine enthusiasm for the healthcare and biopharma space.
• The ideal candidate brings a compelling portfolio of smart, creative, and strategically grounded work with biopharma and healthcare.
• Leading the creative copywriting team
• Inspire, direct, and motivate a team of copywriters across several accounts, overseeing concept development, brand storytelling, and execution across multiple healthcare audiences including HCPs, patients, and other relevant stakeholders.
• Champion the creative process and toolset evolution to increase quality, efficiency and drive continual improvement.
• Collaborate with cross-functional teams to develop high-impact, insight-driven creative solutions that maintain accountability for the quality, consistency, and strategic cohesion of all written communications across projects and brands.
• Ensure all copy aligns with brand strategy, product claims, clinical data, and the client’s voice and culture.
• Serve as a senior client-facing creative leader, presenting work, defending strategy, and building trusted relationships with clients and brand teams.
• Ensure resourcing manager is appraised of any workload challenges/concerns on client accounts that may necessitate hiring freelancers or moving team members around to better utilize their time and talents.
• This includes advocating for time necessary to do high quality work.
• Demonstrate ability to work cross-functionally within the agency with client service teams, strategy, digital strategy, project management, and more.
• Establish credibility with clients at all levels by developing knowledge of client’s business–both the brand itself and stakeholders involved. Manage client’s understanding, appreciation for, and evaluation of written content, and lead creative meetings and presentations.
• Champion bold, transformative ideas and tether them to omni-channel marketing strategy–-thinking conceptually and ideating for holistic, digitally-powered brand campaigns.
• Exceptional ability to assist with and/or present creative ideas to clients and internal team members, including relevant pitch experience in the biopharma space.
• Assist with the development or review of creative briefs that provide strategic insight and creative inspiration.
• Pitch to high-profile senior clients with an understanding of their motivations and objectives.
• Fundamentally own the creative product, throughout the creative process through concept development to execution and delivery and ensuring creative excellence.

Requirements:

• 8-10+ years of related work experience in advertising at a healthcare pharmaceutical agency.
• The ability to execute copy skillfully across multiple channels, including print, video and digital (websites, online banners, social media, etc. TV or radio ad writing a plus.).
• Strong conceptual skills as demonstrated by your portfolio of work.
• The ability to dive into complex science and technologies and glean key ideas and information to convey to target audiences that meets the objective.
• An understanding of agency and creative collaboration processes.
• Ability to present and sell an idea to internal teams and with clients.
• Ability to manage several projects at once.
• Understanding of and expertise in pharma copy requirements: claims, references, research, and copy that meets the requirements of the FDA and client med/reg/legal review.
• Experience with Microsoft Office Suite and Adobe Acrobat tools.

Benefits:

• At CG Life, we recognize that attracting the best talent is key to our strategy and success as a company.
• As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.
• CG Life offers a variety of benefits, including health benefits, 401K retirement with a generous company match and immediate vesting, and flexible time off.
• This position is eligible to participate in a discretionary bonus program, subject to the rules governing the plan.

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