Content Writer – Blog & Online Content - US ONLY WEST COAST PREFERRED

We are looking for a creative, self-driven, content writer to help generate lifestyle content for our luxury home improvement business and manage our written content strategy on our website and beyond. About Us: Closet Factory is a high-end home improvement company that creates custom closets and other built-in cabinetry for the whole home. Our Designers work directly with clients to create their dream space tailored to their style and organizational needs. We are a franchise company with over 60 locations across the US and Canada. We are looking for a team player that can help support the network with engaging, exciting written lifestyle content that drives traffic and gets people to convert. Position Overview: You will be responsible for creating engaging online content — primarily blog articles, how-tos, trend pieces, case studies, and homeowner education materials — that reflects our brand voice, showcases our expertise, and supports our lead-generation and brand-awareness goals. You will work with the guidance of our marketing team to create content to is valuable to our customers and optimize it towards SEO, SEM, and AI search. You will also help drive our content strategy beyond our website, helping with backlinking and brand presence on other sites. This position is all about teamwork. We want is someone excited to work as a part of a team, is driven to learn and is eager to dig into the world of home organization. We need someone who has a a good sense of the fundemental truths of content writing and SEO who can apply that to our industry and brand. Key Responsibilities:

• Write 2-3 well-researched blog posts/month (approx. 1,000 words), plus shorter pieces (listicles, quick tips, FAQs) as needed.
• Generate content ideas relevant to the custom closet / home-organization space: e.g.,
• Research keywords, competitor content, homeowner pain-points and SEO best-practices; optimize content (headings, meta descriptions, internal links) to support search visibility.
• Work with our team to create strong website content about real-life project stories, images, customer quotes and case studies
• Work within a content calendar and coordinate with other marketing team members to devlier a cross-channel strategy
• Edit/proofread content to ensure high editorial standards

Qualifications:

• 2-4 years of writing experience in online content, blogs or editorial for a consumer audience (ideally home improvement, interior design, architecture, storage/organization, or lifestyle).
• Excellent writing, editing and proofreading skills; strong attention to detail.
• Comfortable working with somewhat technical or niche topics and translating them into engaging, readable content for homeowners.
• Experience with SEO writing (keyword research, on-page optimization, blog structure); our team can support you as you learn the specifics about our industry and keyword strategy, but you need to know the basics of how SEO/SEM works.
• Ability to work independently, meet deadlines, manage multiple content pieces, and adapt to evolving marketing goals.
• Bonus: Familiarity with WordPress Gutenburg
• Portfolio or samples of blog or online articles required.

Job Benefits

• Hourly position at $20/hour
• Full-Time, work from home position, US ONLY, West Coast a bonus
• Medical, Dental, and Vision benefits available.
• 401(k) plans offered through ADP
• 40hrs paid sick leave, paid vacation + 6 paid holidays.
• Additional Voluntary benefits, employee assistance programs and perks and discounts available.

How to Apply: Please send your resume and a short cover letter explaining your interest in home-organization/design content and pitching a few quick ideas that you think would be great on our site. This really can be short, but resumes without it won't be considered. This requirement is to ensure that you are actually interested in the position and our brand. Please include 2–3 past writing samples or links. Please only apply if you are based in the US. Apply tot his job Apply To this Job