Principal, Product Manager - Data Foundations & Measurement [Ads]

About the Role: We're looking for a Principal Product Manager, Data Foundations & Measurement to define and drive Fetch's end-to-end data and measurement strategy. In this highly technical role, you'll work deep within our data workflows and systems to build scalable ad products, unify our data sources, and establish standardized frameworks across ad objects and surfaces. You'll partner closely with Engineering, Design, Analytics, and Sales to build the foundational capabilities that power our data and measurement ecosystem. As the organization's measurement expert, you will set the standards for how measurement is defined and applied across Fetch, shape our on- and off-platform measurement strategies, and determine what data we share with partners and how we deliver it. As part of the broader data strategy, you will also help define how we approach audience construction and scaling, and identify tooling that accelerates system and product development including solutions like text-to-SQL or agentic technologies. Additionally, you will own the development of our sellable data strategy, ensuring Fetch's unique data assets are packaged and monetized effectively. You'll be joining Fetch at a pivotal moment, as new technologies and tooling transform how we build, integrate, and scale our products. This is a full-time role that can be held from one of our US offices or remotely in the United States. What you'll do:

• Own the vision, strategy, and execution for Fetch's data, audience, and measurement foundation-building robust, scalable systems that support all ad products.
• Develop standardized frameworks used across ad objects, surfaces, and measurement workflows.
• Shape Fetch's measurement strategy, including on- and off-platform products, key measurement partnerships, and the frameworks for partner-facing data delivery.
• Lead the development of our sellable data strategy, determining how Fetch's unique data assets should be packaged, governed, and monetized.
• Help shape how off-platform audiences are constructed, scaled, and operationalized.
• Identify and implement tooling that accelerates data and product workflows including solutions like text-to-SQL or agentic technologies.
• Work closely with Engineering, Data Science, Analytics, Sales, and Operations to align on priorities, make trade-offs, and drive execution.
• Collaborate with GTM and Business Development to identify, evaluate, and build partnerships across the data and measurement ecosystem.

Minimum Qualifications:

• 7+ years of product management experience, including 3+ years in ad tech with a strong track record of building data-intensive or measurement-focused products.
• Technical proficiency in data and measurement systems, including data pipelines, APIs, event taxonomies, reporting and eligibility frameworks, conversion modeling, and partner-facing data delivery. Comfortable partnering with engineering on architecture, data models, and system design.
• Proven ability to set strategy, make trade-offs, and drive alignment across engineering, analytics, product, operations, sales, and executive stakeholders.
• Strong technical aptitude and fluency working with data systems, measurement pipelines, APIs, and emerging tools such as text-to-SQL or agentic technologies.
• Comfort operating in ambiguity-able to define problem spaces, create structure, and drive execution with limited guidance.
• A self-starter mindset with the ability to work independently and thrive in fast-changing environments.
• Excellent communication skills for working with internal teams as well as external partners and vendors.
• Strong problem-solving skills and the ability to reason through complex systems and data-rich challenges.

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