[Remote] Conversion Rate Optimization Lead - CRO

Note: The job is a remote job and is open to candidates in USA. Brand Bolt is a fast-growing portfolio of direct-to-consumer health, wellness, and beauty brands, and they are seeking a Conversion Rate Optimization Lead to own and advance their CRO function. This role involves defining and executing a comprehensive CRO strategy, managing experimentation and testing, and enhancing user experiences to drive conversion and revenue growth.

Responsibilities

• Define and lead an end-to-end CRO strategy that directly supports Brand Bolt’s growth and revenue goals
• Build and continually refine an experimentation roadmap that balances high-velocity “quick wins” with bigger strategic bets
• Set clear benchmarks and conversion targets across brands, funnels, and customer segments, and ensure alignment with business objectives
• Conduct market and competitor research to uncover new testing ideas and adopt emerging best practices in CRO
• Plan, launch, and analyze A/B tests, multivariate tests, and other experimentation methods across web, landing pages, and key digital touchpoints
• Own the full test lifecycle—from hypothesis development and test design through implementation, readouts, and rollouts
• Create and document scalable testing processes that increase test volume without sacrificing statistical rigor or quality
• Prioritize experiments based on projected impact, effort, and alignment with broader performance and brand goals
• Use advanced analytics, heatmaps, and session replay tools to diagnose performance issues and uncover optimization opportunities
• Maintain and evolve customer journey maps and conversion funnels, highlighting critical drop-off points and high-leverage improvements
• Track, report, and socialize key metrics such as conversion rate, engagement, revenue per visitor, and lift from tests
• Apply sound statistical methods to interpret test outcomes and translate findings into clear, actionable recommendations
• Improve end-to-end user journeys, navigation, and conversion paths to create seamless, intuitive, and trustworthy experiences
• Analyze behavioral signals to pinpoint friction, anxiety, and confusion, then partner with design, product, and copy to address them
• Concept, test, and iterate on high-impact landing pages, product detail pages, and checkout flows to maximize conversion efficiency
• Incorporate proven persuasion, behavioral psychology, and direct response techniques into page structure and messaging to increase action rates

Skills

• 7+ years of experience in conversion rate optimization, digital analytics, and/or growth marketing for performance-focused businesses.
• Demonstrated success driving measurable conversion gains in direct-to-consumer environments, specifically in the DTC health and wellness space.
• Hands-on experience owning experimentation programs and managing robust testing roadmaps.
• Deep proficiency with A/B testing platforms (e.g., Optimizely, VWO, Convert) and analytics suites (e.g., Google Analytics GA4, Adobe Analytics).
• Strong grounding in statistics, including hypothesis testing, sample sizing, and experimental design.
• Experience with behavioral and UX analytics tools such as Hotjar, FullStory, or Crazy Egg, along with heatmap and session replay capabilities.
• Comfort with data visualization tools and foundational skills in HTML, CSS, and JavaScript to collaborate effectively with engineers and designers.
• Understanding of CRM, lifecycle marketing, and marketing automation platforms, and how they connect to CRO initiatives.
• Familiarity with UX/UI best practices and user psychology as they relate to decision-making and conversion.
• Knowledge of native, affiliate, and performance media channels and how upstream acquisition impacts on-site performance.
• Experience optimizing for subscription, continuity, or repeat-purchase models is a strong plus.

Benefits

• Competitive compensation
• Generous performance-based incentives
• Flexibility and autonomy of a remote work environment built on trust and accountability

Company Overview

• With decades of experience in health, wellness, beauty, copywriting, media buying, strategy, performance, conversion optimization, and high-level leadership, we are experts in igniting brands to success in the fiercely competitive digital world. It was founded in undefined, and is headquartered in Denver, Colorado, US, with a workforce of 11-50 employees. Its website is https://www.brandbolt.co/.

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