[Remote] Marketing Manager, Engagement & Retention (Lifecycle Marketing)

Note: The job is a remote job and is open to candidates in USA. Cents is a New York-based technology company focused on transforming the laundry industry through a comprehensive SaaS platform. The Marketing Manager, Engagement & Retention will implement and optimize marketing campaigns aimed at driving operator engagement and business growth, while collaborating cross-functionally to enhance the operator journey.

Responsibilities

• Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing
• Collaborate with product marketing, content, and design teams to create nurture campaigns
• Partner with product marketing and demand generation to optimize targeting and messaging
• Own end-to-end lifecycle campaign programs from conception through execution
• Map the complete operator journey and identify drop-offs, gaps, and improvement areas
• Execute comprehensive quarterly A/B testing plans to improve the customer journey
• Optimize onboarding flows, automations, and cross-channel touchpoints
• Analyze campaign performance and suggest strategic adjustments to maximize impact
• Own social media strategy and execution as part of broader go-to-market initiatives
• Develop social media campaigns supporting lifecycle marketing objectives
• Identify growth opportunities based on market trends and operator behavior
• Lead planning and execution of key marketing initiatives across multiple teams
• Work with Product, Customer Success, Sales, and Operations for integrated campaign execution
• Analyze data to maximize email performance for acquisition, conversion, & growth
• Proof and QA campaigns to ensure error-free execution and ideal user experience
• Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA)
• Stay updated on B2B SaaS marketing trends and best practices
• Identify opportunities to optimize operator experience and drive business growth Skills
• 3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS
• Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization
• Multi-channel marketing experience including email, social media, and on-site optimization
• Proven ability owning campaign programs from conception through execution
• HubSpot expertise strongly preferred - marketing automation, workflows, and reporting
• Experience with Iterable, Marketo, Figma, Asana, bolthires Workspace, analytics platforms
• Understanding of lifecycle metrics: engagement rates, retention, churn, expansion
• Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA)
• Excellent data analysis skills and ability to interpret metrics and adjust strategies
• Strong project management skills managing complex campaigns across teams
• Creative and strategic thinker with ability to innovate for small business audiences
• Outstanding communication and collaboration skills
• Extremely detail-oriented with understanding of campaign component impact
• Experimental and growth mindset with data-driven approach
• Copywriting skills
• HTML/CSS knowledge
• High-growth SaaS startup experience
• B2B marketing or go-to-market strategy background serving small business customers
• Account-based marketing (ABM) experience and strategy development
• Social media marketing and go-to-market campaign development experience
• Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization
• Familiarity with vertical SaaS business models and customer success strategies
• Passion for Cents' mission and commitment to empowering small business owners Benefits
• Competitive salary
• Equity
• Unlimited PTO and paid holidays
• Remote-first with offices in New York City and San Francisco
• Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
• 401(k)
• Work-from-home and commuter benefits
• Laundry allowance to support our customers’ businesses
• Comprehensive training, learning, and development programming
• Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more! Company Overview
• Cents provides an all-in-one management system for laundromats and dry cleaners. It was founded in 2019, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is Apply tot his job Apply tot his job

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