Brand Manager – Women's Private Brands

Job Description:

• Partner with LT on the Private Brands matrix for Womens ensuring compelling reason for being for each and strong product/market fit for the Stitch Fix client
• Build and maintain clear and compelling brand briefs that bring each brand to life for internal and external partners
• Maintain a strong pulse on the competitive landscape and present out new brand opportunities based on analysis
• Lead brand asset build-outs in partnership with Creative team and Vendor partners - packaging, branded trims, etc
• Be the creative brand strategist and voice to continually optimize the Brands’ point of view and value-proposition for the client
• Maintain a strong understanding on business trends to ensure Private Brands is delivering “better than” financial and client outcomes with newness & variety in commercial trend and style solutions
• Partner with Trend Manager to concept seasonal trends, product strategies, big ideas, color concepts
• Partner with Material Manager to map fabric concepts by Brand and identify whitespace opportunities for development
• Manage rotating design resources to build seasonal design assets including, but not limited to, color palettes, art concepts, style and color assortment libraries
• Own concepting style level brand assortments that build on client-right newness, commercial trend, and data-driven decision-making
• Partner with Womens Merchandising Manager on Market-driven assortment that compliment in-house Private Brands product creation
• Partner with Materials, Sourcing, Technical Design, and Quality to ensure vendor strategies uphold and advance commitments to best-in-class fit, quality, responsible sourcing, and sustainability
• Lead on-product-marketing with coordination cross-functionally on Name+Claim, copy, and packaging
• Manage creative point-of-view for Private Brands collaboration capsules, partnering with Trend, Marketing, Comms, Merchandising Manager, and Strategy to bring partnerships to life
• Educate company and cross functional partners on our brands, with focus on quarterly Stylist Training, All Hands, BoD Meetings, and ad-hoc opportunities
• Leverage data and deep understanding of client to drive decision-making and strategy evolution
• Serve as the centralized Private Brands expert and amplify category or LOB specific strategies to drive holistic Private Brands leverage

Requirements:

• 8-10 years of vertical private label work experience in Brand Management, Product Development and Design in diverse categories across apparel and non-apparel. Secondary experience in Merchandising is a plus!
• You are a tech wizard and easily adopt new software and ways of working, continually innovating through AI-applications and optimization
• You are skilled in multi-stream project management and driving results
• You have strong product acumen (style, fabric, trim, construction) and are able to distill aspirational concepts into commercial key items for mass market appeal
• You have a strong design aesthetic with ability to pull inspiration from aspirational sources and direct competitors
• You have strong product vision with ability to visualize and translate 2D concepts into physical products
• You have a strong ability to influence stakeholders for impact
• You are a positive team player who is able to work independently
• You are comfortable with ambiguity, complex problems and nuanced approaches to solutions
• You possess strong analytical, problem-solving, and project management skills
• You have strong business acumen and are able to turn micro sales analysis into macro strategies
• You are passionate about continuous improvement and can incorporate changes to both tools and process to drive optimal results
• You build strong relationships with team members at various levels within an organization, establishing trust and respect without authority
• You enjoy seeing an idea through from concept to implementation
• You exhibit a high degree of cross-cultural awareness and sensitivity
• You work well in a demanding, fast-paced environment and can manage competing priorities
• You are highly self-motivated, you have a stellar work ethic and you’re looking for the right company to support your creative growth
• You have superior Excel skills and are a PowerPoint wiz
• You are willing to travel up to 10% domestically and internationally
• Above all else, you are Bright, Kind and Motivated by Challenge

Benefits:

• This position is eligible for an annual bonus
• New hire and ongoing grants of restricted stock units
• Medical, dental, vision, and other benefits

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