Marketing Specialist
ABOUT AVERY DENNISON
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.
AVERY DENNISON IS PROUD TO BE CERTIFIED GREAT PLACE TO WORK IN AUSTRALIA, CHINA, INDIA, INDONESIA, SINGAPORE, THAILAND AND VIETNAM, AND RECOGNIZED AS ONE OF THE BEST COMPANIES TO WORK FOR IN ASIA IN GREATER CHINA AND VIETNAM.
Job DescriptionThis role’s objectives will be to support the commercial organisation in implementing demand generation marketing programs that are aligned to the Graphics Solutions business strategy and budget metrics. Working closely with the Regional Marketing team, APAC to define and execute the product portfolio and channel strategy for the ANZ & ASEAN markets. Avery Dennison Graphic Solutions is a dynamic, rapidly growing business, and a strong performer would be considered for ongoing employment to meet developing business needs.
YOUR RESPONSIBILITIES WILL INCLUDE
● Execute the brand strategy and value proposition for Avery Dennison Graphic Solutions Division.
● Developing and executing comprehensive marketing campaigns, including coordinating cross-functional teams, managing budgets, setting campaign goals, analyzing performance metrics, and making data-driven adjustments to optimize results.
● Ensuring campaigns align with the right messaging and effectively engage the target audience to drive growth and achieve business objectives.
● Drive the communications & PR strategy including development of press releases, content development & industry thought leadership pieces to increase brand awareness.
● Accountable for developing and executing the marketing calendar working closely with commercial and product management teams.
● Plan, organize, and execute engaging customer events and manage participation in exhibitions to enhance brand visibility and strengthen customer relationships. This includes coordinating event logistics, collaborating with internal teams and external vendors, creating impactful experiences while driving customer engagement and lead generation.
● Develop sample programs and collateral to support sales with a consistent customer experience
● Work closely with product management on new product releases and existing portfolios to maximize sales with powerful messaging and customer-centric sales and marketing assets.
● Increase share of wallet at channel partners by delivering best-in-class channel marketing programs, incentives and promotions. Effectively drive the MDF program in partnership with key account managers.
● Working with the Digital Marketing Manager on the execution of the Online marketing strategy, support in creating content, images, videos for execution
● Drive lead generation to empower the commercial team and build a strong opportunity pipeline.
● Define and execute non-product value-added service and customer loyalty programs to leverage brand differentiation and customer advocacy.
● Own the ANZ & support ASEAN marketing budgets and manage a network of agencies and vendors to maximise spending & partner closely with the leadership team, and product managers
Qualifications- Bachelor’s degree in marketing, business, science or related disciplines
- 5+ years of experience in marketing, with a background in both B2B and B2C being highly valued
- Experience in the Automotive Industry will be highly valued
- Prior experience working across ASEAN markets for a multinational organisation is essential
- Proven track record in driving successful brand and communication strategies
- Self-motivated, results-driven and hands-on approach
- Excellent written & verbal communication and presentation skills, a working knowledge of Mandarin will be valued
- Strong teamwork, influencing and relationship-building skills, across multiple levels of the organisation