[Remote] Sr Mgr Marketing Communications

Note: The job is a remote job and is open to candidates in USA. Johnson & Johnson is a leader in healthcare innovation, dedicated to developing smarter and less invasive treatments. The Senior Manager of Marketing Communications will craft and execute impactful marketing strategies for J&J Heart Recovery’s therapies, collaborating with various internal teams to enhance patient access and brand delivery.

Responsibilities

• Oversee the development of J&J Heart Recovery’s omni channel strategy in the US, including website content, social media channels and third-party sites, along with the measurement of these activities
• Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis
• Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution
• Build a deep understanding of target markets, including technology and healthcare trends, competitive dynamics, unmet needs, and regional factors.
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
• Manage regular brand reputation research projects and refine strategies based on their results
• Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective
• Build and manage a roster of contractors and agencies that can support the marketing team’s content and branding needs
• Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation.

Skills

• Bachelor degree required, MBA preferred with at least 7-10 years’ experience in cardiovascular med tech marketing or agency experience
• Proven track record in creative, campaign or brand roles within agency/med tech organizations.
• Expertise in developing and implementing product-specific campaigns in an omni-channel approach.
• Demonstrated ability to source/select/manage outside vendor/agency relationships related to omni-channel communication
• Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)
• Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.
• Embody J&J Heart Recovery’s 'Patients First' culture, demonstrating a positive attitude, open communication, and team first mentality.
• Commitment to achieving goals and driving results. Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.
• Experience interacting with cross functional teams including legal, regulatory, etc in marketing collateral development and advertising and promotion approval processes
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.
• Experience in Abode Creative Suite a plus
• Domestic travel up to >30%.

Benefits

• Medical
• Dental
• Vision
• Life insurance
• Short- and long-term disability
• Business accident insurance
• Group legal insurance
• Company’s consolidated retirement plan (pension)
• Savings plan (401(k))
• Long-term incentive program
• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Condolence Leave – 30 days for an immediate family member: 5 days for an extended family member
• Caregiver Leave – 10 days
• Volunteer Leave – 4 days
• Military Spouse Time-Off – 80 hours

Company Overview

• At Johnson & Johnson, we believe health is everything. It was founded in 1886, and is headquartered in New Brunswick, NJ, US, with a workforce of 10001+ employees. Its website is http://www.jnj.com.

Apply tot his job Apply To this Job