Senior Researcher, Content Consumer Insights - New Content Formats

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. Like our members, we love entertainment and are big believers in the power of the consumer's voice when it comes to delivering a best-in-class content experience. The Content Consumer Insights team strives to bring that voice to as many business decisions as possible, working closely with business partners to inspire creative decision-making for our content. This requires an unparalleled level of insight into global audiences & fandoms, evolving content tastes, landscape & cultural trends, and what motivates “must-watch” entertainment moments. While Netflix is well known for its original TV shows and movies, this role will focus on deepening insight for new and emerging content formats in the landscape. We are looking for a seasoned entertainment researcher who has experience leading innovative research in new spaces, and is a master at connecting insights & context across domains (especially across content and product). In This Role, You Will:

• Identify, prioritize, and execute high-impact research initiatives for new & emerging content types and formats.
• Lead mixed-method studies from inception to completion; Leverage our internal knowledge base and third-party research to build a strong understanding of consumer needs in the evolving entertainment ecosystem.
• Drive understanding of the roles different content formats play for consumers in their entertainment diets, collaborating with CI researchers across different functions (e.g., brand) for a holistic consumer perspective.
• Stay abreast of emerging consumer entertainment trends in order to illuminate opportunities for our programming to stay fresh and relevant with tomorrow’s consumers.
• Act as a partner and trusted consultant for cross-functional initiatives, in particular providing a content-forward consumer lens to mobile & product initiatives.
• Utilize & develop innovative approaches to consumer research, with an eye toward experimenting with new methods & tools.
• Socialize your insights throughout the company, making your insights memorable and actionable.

About you:

• At least 7+ years of hands-on, mixed-methods research experience.
• Entertainment research experience required (e.g. TV, film, streaming, short form, social video, gaming, etc.).
• Experience in designing, planning, executing, and socializing consumer research projects end-to-end.
• A phenomenal communicator with strong presentation skills and compelling storytelling capabilities.
• An excellent collaborator; able to build strong relationships both within your team and with business partners.
• Experience socializing research findings across different departments, from content/creative to data scientists to high-level executives, pivoting to different needs seamlessly.
• Independent thinker who likes taking initiative and approaches problem-solving with an innovative mindset; you focus on long-term solutions and making an impact at scale.
• Comfortable navigating ambiguity and adapting to change, with strong prioritization and time management skills.
• A passionate fan of entertainment!

Experience with the following is a bonus, but not required:

• Familiarity or experience with futurecasting, design strategy, innovation frameworks, and research in emergent areas.
• Exposure to working with product teams or UX researchers.
• Advanced degree in research, social sciences, statistics, or related field.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $130,000-$470,000. Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here. Netflix is a unique culture and environment. Learn more here. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. Apply tot his job Apply To this Job