Experienced Integrated Marketing Campaign Manager - Multi-Channel Marketing Strategies for Fast-Growing SaaS Company

Transforming Fleet Management with Innovative Marketing Strategies

Fleetio is revolutionizing the way businesses manage their fleets, and we're seeking a seasoned Integrated Marketing Campaign Manager to join our dynamic team. As a remote-friendly company since 2012, we've established ourselves as a leader in the fleet management SaaS industry, serving over 5,000 customers across 70+ countries. Our commitment to innovation, customer success, and sustainable growth has earned us recognition as one of Birmingham, Alabama's Best Places to Work for five consecutive years.

About Fleetio and Our Mission

Fleetio is a purpose-built, easy-to-use, and comprehensive fleet management platform designed to help organizations of all sizes track, analyze, automate, and manage their vehicles and equipment. With a focus on optimizing operations, reducing costs, and improving safety and compliance, we're on a mission to transform the fleet management industry. Our team of over 200 employees across the United States, Canada, and Mexico is dedicated to delivering exceptional customer experiences and driving business growth.

To learn more about our product and company culture, you can watch our Fleetio product overview video or visit our careers page.

Job Summary

As our Integrated Marketing Campaign Manager, you will play a pivotal role in developing and deploying multi-channel marketing campaigns that attract prospects, drive repeat business, and engage existing customers. You'll partner with cross-functional teams to create cohesive campaign strategies, leveraging internal data and resources to inform your decisions. If you're a marketing professional with a passion for storytelling, data analysis, and campaign execution, we encourage you to apply for this exciting opportunity.

Key Responsibilities

• Create integrated marketing campaigns across multiple channels, including Email, Social, Display, Programmatic, and more, to drive business growth and customer engagement.
• Lead campaign strategy conversations with stakeholders, utilizing available internal data and resources to inform campaign decisions.
• Develop innovative campaign ideas, nurture sequences, and generate content that resonates with our Ideal Customer Profile (ICP) and addresses the challenges faced by our buyer and user personas.
• Supervise and assist with the ideation, execution, monitoring, and measurement of marketing campaigns, ensuring successful outcomes.
• Coordinate the efforts of contributing teams, including content, demand gen, creative, customer marketing, and marketing operations, to deliver trackable projects.
• Own the customer and prospect campaigns calendar, ensuring organizational visibility into campaign execution and timelines.
• Serve as the "traffic cop" to prevent campaign conflicts and ensure a seamless customer experience.
• Ensure campaign implementation follows organizational guidelines and standards.
• Own pacing and delivery of campaigns (direct and programmatic) as assigned by the Director.
• Organize production resources to work within SLAs, prioritizing projects based on campaign needs.
• Provide quality assurance on marketing campaign assets, reviewing and editing content as needed.
• Compile regular reports on campaign performance and results, using data to inform future campaign improvements.

Requirements and Qualifications

To succeed in this role, you'll need:

• A Bachelor's degree in Communication, Digital Marketing, or a related field.
• 5-10 years of related job experience, with a strong background in marketing campaign management.
• Strong problem-solving and project management skills, with the ability to manage multiple campaigns simultaneously.
• Hands-on experience trafficking and managing campaigns through ad platforms, including Google Ad Manager (GAM), LinkedIn Ads, Programmatic, Google Analytics, and Salesforce. Experience with Marketo is a plus.
• Exceptional communication and project management skills, with the ability to collaborate with cross-functional teams.
• In-depth knowledge of running B2B campaigns and staying up-to-date with current marketing trends.
• A "big picture" thinker with the marketing savvy to ensure campaign excellence.

What We Offer

At Fleetio, we offer a comprehensive benefits package, including:

• 100% health and dental coverage (50% coverage for family).
• Vision insurance.
• Incentive stock options.
• 401(k) match of 4%.
• 4 weeks of PTO.
• 13 company holidays + 2 floating holidays.
• Parental and bonding leave.
• Dependent care and medical FSA.
• Short and long-term disability.
• Community service funds.
• Professional development funds.
• Health and wellness initiatives.
• Mac laptop + new hire equipment stipend.
• Monthly catered lunches.
• Fully stocked kitchen with tons of drinks and snacks.
• Remote working friendly since 2012.

Career Growth and Development

As an Integrated Marketing Campaign Manager at Fleetio, you'll have the opportunity to make a visible impact on demand and revenue generation at a fast-growing technology company. You'll be part of an incredible team of "A" players who are passionate about delivering exceptional customer experiences and driving business growth. With our commitment to innovation and customer success, you'll have the chance to develop your skills and expertise in a rapidly changing industry.

Join Our Team

If you're a motivated and experienced marketing professional looking to take the next step in your career, we encourage you to apply for this exciting opportunity. As a remote-friendly company, we offer the flexibility to work from anywhere, while being part of a dynamic team that's shaping the future of fleet management. Apply now and take the first step towards a rewarding new role!

Fleetio is an equal opportunity employer, committed to creating an inclusive environment for all. We celebrate diversity and prohibit discrimination and harassment in the workplace.