Senior Retention Marketing Analyst

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? 

We seek an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Retention Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates who can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around segmentation strategy, retention spend optimization, and guiding profitable growth for the business is essential for success. You’re an excellent fit for this role if you’re comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes.

• Own the analytics workstream of the reinvestment budget including optimizing spend, projecting costs, and guiding strategy to improve customer lifetime value
• Analyze customer behavior, retention trends, and lifecycle metrics to identify key drivers of engagement and churn
• Build and maintain dashboards, reports, and models to track retention performance, reinvestment, and program ROI
• Partner with marketing, product, and analytics teams to design and implement targeted retention initiatives
• Conduct cohort, segmentation, and behavioral analyses to uncover actionable insights
• Present findings and recommendations to senior stakeholders to inform strategic decisions

• Strong analytical skills with experience in data analysis, statistical methods, and customer segmentation.
• Proficiency in SQL and one or more analytical tools (e.g., Python, R, Excel).
• Experience with data visualization tools (e.g., Tableau, Looker, Power BI).
• Understanding of retention metrics, customer lifecycle, and CRM strategies.
• Strong problem-solving abilities with a focus on turning data into actionable strategies.
• Excellent communication skills, with the ability to present complex information clearly to non-technical stakeholders.
• 3+ years of experience in analytics, marketing strategy, or a related role, preferably in a subscription or consumer-focused business.

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote 

The typical salary range for this position is $115,000 to $137,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted:  August 18th, 2025

In addition to your great compensation package, full-time employees will be eligible for the following perks: 

• Company-subsidized medical, dental, & vision plans 
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment Visa at this time. 

PrizePicks is an Equal Opportunity Employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.