VP Marketing & Partnerships - TIA Infotek Inc

Role : VP Marketing & Partnerships Location: Phoenix (preferred) or US remote Full Time Role

The Role Lead global Marketing and Alliances/Partnerships to drive revenue, product adoption, and brand leadership. Own category narrative and demand creation; build Hyperscalar and SI programs end-to-end (from onboarding to co-sell). Partner tightly with Sales, Product, and Customer Success to hit growth targets and improve win rates.

What You ll Do A) Marketing Leadership Own positioning, messaging, and narrative for the NuoData platform and products. GTM & launches: Drive integrated launches (product, solutions, industries) and competitive positioning. Pipeline engine: Plan and execute demand programs (paid/organic, ABM, events, communities, field) to deliver SQLs and ACV. Product marketing: Create high-impact assets (use-case pages, solution briefs, case studies, datasheets, demos). Sales enablement: Playbooks, discovery guides, ROI/TCO tools, talk tracks, and competitive battlecards. Ops & analytics: Define KPIs/OKRs; instrument the funnel; forecast pipeline and campaign ROI. B) Alliances & Partnerships (Hyperscale s, SIs/GSIs, ISVs) Program design: Build NuoData s Partner Program (tiers, benefits, MDF/JMF, competency paths, deal reg, certifications). Hyperscalar onboarding: Establish co-sell motions with AWS, Azure, Google Cloud, and OCI; secure PDM/CSM sponsorships; list marketplace offers; integrate with ACE / Partner Center / Partner Advantage / OCI portals; target FY co-sell sourced/influenced bookings. SI/Global SI motion: Source, evaluate, and onboard SI partners (regional & global). Define joint solution plays, reference architectures, enablement tracks, and sales plays; sign collaboration agreements and build partner scorecards. Joint GTM: Run co-branded campaigns, field events, demos, POVs, and lighthouse references; manage calendars, MDF proposals, and post-mortems. Operational readiness: Stand up a lightweight PRM (partner portal, deal reg, enablement paths, content hub), partner SLAs, and quarterly business reviews (QBRs). Commercial & compliance: Coordinate with Legal/Finance on reseller/referral agreements, data protection, branding/use of marks, and program Ts&Cs. Qualifications 15+ years in B2B enterprise product marketing/GTM; 5+ years owning alliances/partnerships (hyperscalers and SIs/GSIs). Hands-on with cloud marketplaces & co-sell: AWS ACE, Microsoft Partner Center (MCPP/Co-sell), Google Partner Advantage, OCI partner tools.

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